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Growth Hacking –There’s No Silver Bullet.
OutlineAbout MeAbout the TeamHow’s a startup like?What is growth hacking (to me)No silver bullet – Do things that don’t scaleConclusion & one-line Quote
Say hi! [email protected]
About MeYuHsuan Chao 趙育萱（ born Dec. 1992 ）Education
National Taiwan University （一個都沒畢業）Physics (2011 ~ 2014)Foreign Languages and Literatures (2014 ~)
Taipei First Girls High School （還好這個有畢業）Experience
Research Intern/Assistant Academia Sinica Institute of Astronomy and
Astrophysics (2011)Institute of Applied Mechanics, NTU (2012 ~
2014) Carousell
summer intern for Taiwan soft launch (2014)
Say hi! [email protected]
About Bosion 無熵Founded in Oct. 2014 (Still Self-funded at this point)
2 Developers + 1 “CAO”- Team Building
How to get engineers for your team https://blog.thelexicon.rocks/how-to-hire-engineers-at-the-seed-stage
- CAO = Chief Anything Officer
Tactics when you’re poor Lean + Hack + Move Fast (and break things all the time; fix
them later) + (try to be) Relentlessly Resourceful
Say hi! [email protected]
Growth Hacking – the AARRR Model
http://startitup.co/guides/374/aarrr-startup-metrics Say hi! [email protected]
Growth Hacking is all about…
Referral programme? (e.g., Dropbox)
Email signatures? (e.g., “Get your free email at Hotmail”)
Cross-posting? (e.g., Instagram)
Viral marketing? Content/SEO strategy? A/B testing and Analytics?…...?
The Six Simple Principles of Viral Marketinghttp://webmarketingtoday.com/articles/viral-principles/ Say hi! [email protected]
Growth Hacking is all about…
Referral programme? (e.g., Dropbox)
Email signatures? (e.g., “Get your free email at Hotmail”)
Cross-posting? (e.g., Instagram)
Viral marketing? Content/SEO strategy? A/B testing and Analytics?…...?
The Six Simple Principles of Viral Marketinghttp://webmarketingtoday.com/articles/viral-principles/ Say hi! [email protected]
NO!!!
“Growth hacking is experiment-driven marketing executed by people who don’t need permission or help to get things done.”
- Rob SobersGrowth Hacking = People + Processhttp://robsobers.com/growth-hacking-people-process/ Say hi! [email protected]
Every Marketer Should Be Technicalhttps://moz.com/blog/every-marketer-should-be-technical Say hi! [email protected]
“Whenever you hear anyone talk about ‘growth hacks,’ just mentally translate it in your mind into ‘bullshit’.”
- Paul GrahamGrowth Hacking Is Bullhttp://marketingland.com/growth-hacking-is-bull-69635 Say hi! [email protected]
There’s no silver bullet.Be sincere. Solve real problem. Speak human language.See in the holistic picture.Make small wins by lead bullets.
Growth Hacking Is Bullshithttps://blog.intercom.io/growth-hacking-is-bullshit/ Say hi! [email protected]
Do Things That Don’t Scale In Startupshttp://fundersandfounders.com/do-things-that-dont-scale-in-startups/
Do Things That Don’t Scale http://paulgraham.com/ds.html
It’s the CEO’s Job to Email the First 1000 Signupshttp://thestartuptoolkit.com/blog/2011/10/its-the-ceos-job-to-email-the-first-1000-signups/
Say hi! [email protected]
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