What is Growth Hacking?

Growth hacking is a new marketing technique for new business startups to gain exposure and sell

products with the use of analytical thinking

partnered with creativity and social metrics.

Growth hacking is mainly essential for new businesses as it allows a “lean” launch that mainly concentrates on the growth of the

business before the budget. Growth hacking is a new technique, and a number of growth

hackers have already emerged in the business.

What is a Growth Hacker?

A growth hacker is the person whose passion and focus is

pushing a metric through the use of a testable and scalable

methodology.

The focus of the growth hacker is to find a strategy that falls within the parameters of a

repeatable and scalable method for growth, inspired by data and

driven by product.

Where is Growth Hacking

Applicable?

Growth hackers main focus is to find innovative and low-cost alternatives of marketing with the use of Search Engine Optimization (SEO), website analytics, A/B testing and content

marketing. So instead of advertising via the radio, TV and newspaper, growth hackers utilize the social

media marketing and viral marketing.

Why there are only a few people know

about it?

We always stick to tradition, most especially in our country because it is most proven and tested. However, with the fast-paced and unpredictable world of business, taking the risk of growth hacking is worth it.