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Andy Young // @andyy // [email protected]
Growth Ideas Brainstorm!
● Why might people be signing up/evaluating us?
● The users who proceed - what might be
keeping them interested?
● What are the “Ah-ha” moment(s)? (“Wow / magic”
moments.) When do people “get it”?
Andy Young // @andyy // [email protected]
Growth Ideas Brainstorm!
● What are the activation actions that indicate
a user will be successful?
● What keeps users engaged / coming back?
Andy Young // @andyy // [email protected]
Growth Ideas Brainstorm!
● Why might people not sign up / speak with us?
● The people who drop off immediately - why?
● What might be the objections / doubts?
● Why might users not use / return a 2nd time?
Andy Young // @andyy // [email protected]
Growth Ideas Brainstorm!
● What things can we try to
increase activation and/or retention?
● What might have huge impact?
● What can we test quickly?