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Andy Young // @andyy // [email protected] Growth Ideas Brainstorm: Activation & Retention

Growth ideas brainstorm - Activation & Retention

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Page 1: Growth ideas brainstorm - Activation & Retention

Andy Young // @andyy // [email protected]

Growth Ideas

Brainstorm:

Activation &

Retention

Page 2: Growth ideas brainstorm - Activation & Retention

Andy Young // @andyy // [email protected]

Growth Ideas Brainstorm!

● Why might people be signing up/evaluating us?

● The users who proceed - what might be

keeping them interested?

● What are the “Ah-ha” moment(s)? (“Wow / magic”

moments.) When do people “get it”?

Page 3: Growth ideas brainstorm - Activation & Retention

Andy Young // @andyy // [email protected]

Growth Ideas Brainstorm!

● What are the activation actions that indicate

a user will be successful?

● What keeps users engaged / coming back?

Page 4: Growth ideas brainstorm - Activation & Retention

Andy Young // @andyy // [email protected]

Growth Ideas Brainstorm!

● Why might people not sign up / speak with us?

● The people who drop off immediately - why?

● What might be the objections / doubts?

● Why might users not use / return a 2nd time?

Page 5: Growth ideas brainstorm - Activation & Retention

Andy Young // @andyy // [email protected]

Growth Ideas Brainstorm!

● What things can we try to

increase activation and/or retention?

● What might have huge impact?

● What can we test quickly?