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www.TheMediaAnt.com
A Guide to Television Advertising
Step 1 - Choose the right Channel(s)Use the following filters to find the
right channel(s)–
1. Genre – can be Entertainment,
Current Affairs and News, Sports
etc
2. Language - program language of
the TV channel
3. Geography – certain channels can
be targeted at a city level
Click here to view all channels and choose the most suitable one – The Media Ant
Step 1 - Choose the right Channel(s)Sort - Use this to find the top
channels by sorting using Weekly
Viewers.
View Details - Once you have found
the right channel, click on View
Details to find information on pricing
and execution
List View - You can switch to the List
View to choose and add multiple
channels to your Shortlist in one goNeed help in figuring out the best channel for you? Reach out to our Planner
Step 2 – Understanding the TV Channel
The most commonly used media
option is ‘Mixed Time’ which allows
you to play your ads throughout the
day.
For custom time slots please contact
us at [email protected] and
we can help you figure out the most
suitable one.
Need help in figuring out the best media option for you? Reach out to our Planner
Step 3 – Understanding the PriceTV Advertising rates are always quoted in terms of ‘per 10 sec’
If the ‘per 10 sec’ rate for a TV video ad is Rs. 200,
Need help in figuring out the best price available? Reach out to our Planner
Ad Length No of Times/Day No of Days Price Payable
10 1 1 Rs. 200
20 1 1 Rs. 400
20 5 1 Rs. 2,000
20 5 7 Rs. 14,000
If a 10 sec ad is played once, the cost would be Rs. 200.
For a 20 sec ad, every time you play the ad it would cost Rs. 200 X 2 = Rs. 400
Now, if you play your 20 sec ad, 5 times a day, the cost becomes Rs. 400 X 5 = Rs. 2,000
And if you play your 20 sec ad, 5 times a day for 7 days, it becomes = Rs. 2,000 X 7 = Rs. 14,000
Step 4 – Choosing the right Media Option
Once you have selected the media
option for the TV Channel, click on
the ‘Add to Shortlist’ button
Need help in figuring out the best media option for you? Reach out to our Planner
Step 5 – Calculating Final Price
Enter details below to see total
price payable -
• Ad length
• No of Times/Day
• No of Days
You can choose to Email the details
Or Create a Campaign to close the
booking
For any assistance drop us a mail on [email protected]
