Whats for the RIDE???
American motorcycle manufacturing company.Founded in
1903.Founded by William S. Harley, Arthur Davidson Walter Davidson,
William A. Davidson.
Inspires many to own its customized bikes with iconic
Global acceptance and High sense of brand loyalty among Harley
Davidson Motorbike owners.WHY???
Maintaining Personal relationships with customersMaintaining
personalized relationship with customers via face to face and
social media contact.Knowing customers as individuals.Conducting
research to keep up with the changing expectations and
Sound of Motorcycle
HARLEY DAVIDSON SQUAD
HARLEY OWNER GROUP AND RIDING CLUBEXPRESS INDIVIDUALISM AND
FREEDOMCONNECT WITH FRIENDSSHARE A SENSE OF COMPANIONSHIP
COMPANY TO STAFFCOMPANY VALUES
EFFECTIVE COMMUNICATION TO DEALRS.
STAFF TO COMPANYOUTSTANDING SERVICES
POSITIVE WORD OF MOUTH
HIGHER COMPANY SALES
CONNECT WITH YOUNGER RIDERSSOCIAL MEDIAMUSIC FESTIVALS
Since 2008, leading Manufacturer to sell to customers younger
than 34 years.
WHAT HAS HARLEY-DAVIDSON DONE WITH ITS H.O.G PROGRAM TO CREATE
AN EXTRAORDINARY CUSTOMER EXPERIENCE THAT IS UNIQUE AND VALUABLE TO
ITS MEMBERS? HAS THE MOTROCYLE MANUFACTURER BEEN SUCCESFUL?
Free H.O.G Membership to new customers for one year, discounts
on renewal.Sponsoring events and activities to create unique
experiences for the Harley owners.Covers all population, men,
women, children and families.By these events it creates a sense of
independence, freedom, companionship and belonging.
TO ENLARGE ITS CUSTOMER BASE, WHAT WOULD YOU RECOMMEND
HARLEY-DAVIDSON DO TO CULTIVATE LONG-TERM RELATIONSHIPS WITH A
YOUNDER AUDIENCE, AGED BETWEEN 18-34?
Hold events which would attract younger generation and do
research for the same.Gaining knowledge about the changing
expectations of the younger generations.Strong communication
through frequently used social media.
CREATED BY MANISHA ARYA, NLSIU, BANGALORE, DURING A MARKETING
INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW.