HOW TO HARNESS LINKEDIN TO GROW YOUR BUSINESS

GET LINKED

If your business doesn’t have a LinkedIn business page or you don’t have a profile – you’re in trouble. As of July 2015, LinkedIn had over 380 million users in over

200 countries and territories. It is the world’s largest professional network and powers over half of new hires globally.

Here’s a brief guide to help you get started on utilising LinkedIn for your business

ENSURE YOU HAVE A COMPLETE LINKEDIN PROFILE

LinkedIn stats show that its members with 100% full profiles receive 46% more profile page views than those you don’t. The more complete your page, the more

you’ll open yourself up to opportunities.

A must: a professional photo.

MAP YOUR MARKET AND GET OVER 500 CONNECTIONS

It’s been said that a strong network is like money in the bank. For example, your network can help you become better known, introduce you to Influencers and help you

secure clients. Getting and staying connected with others is a powerful strategy for marketing your business. Search for desired clients and connect.

GET LINKEDIN ENDORSEMENTS

From clients or those you’ve previously worked with. Prospective clients are likely to scan your LinkedIn endorsements before reading your

entire profile or considering engaging with you. Add in the 25 top skills you want to be endorsed for, with your best skills at the top. As LinkedIn says: “Endorsements are the

place where opportunities find you.”

JOIN RELEVANT LINKEDIN GROUPS

LinkedIn encourages members to join up to 50 of its groups, if you’re a novice then aim for 10. Comment regularly in these groups when you have valuable information to share and

start discussions. To stay active in a group, it’s important to visit and share on a regular basis. One more thing, always thank others for their comments.

UPLOAD PRESENTATIONS, VIDEOS AND/OR AUDIO-FILES OF YOUR WORK.

This is a fantastic technique that allows you to strut your stuff. Since adding these types of things lets others see your business’ results, it’s a great way to market your skills

and expertise to potential clients and brands. Adding a presentation on your business page about the services you offer is also a great introduction to prospective clients.

GOOD LUCK!