EXPERT TIPS FOR GETTING ABUSINESS ONTO SOCIAL MEDIA

INTRODUCTIONWHEN YOU ARE GETTING STARTED ON SOCIAL MEDIA, IT’S EASYTO FEEL OVERWHELMED…

SO, WE REACHED OUT TO A PANEL OF EXPERTS TO GET SOME ADVICE

…WE ASKED THEM TO

KEEP IT SIMPLE

BUSINESS OWNERSMARKETERSSOCIAL MEDIA EXPERTSBLOGGERSENTREPRENEURSAUTHORSJOURNALISTSAND MORE!

WE TALKED TO:

“IF YOU WERE TO GIVE A ONE SENTENCE TIP TO A SMALL-TO-MEDIUM BUSINESS OWNER OR MANAGERWHO WAS JUST STARTING OUT WITH SOCIAL MEDIA,WHAT WOULD YOU SAY?

THE QUESTION:

MOST STUCK TO ONE SENTENCE. (A FEW CHEATED A LITTLE.)

BUT ALL PROVIDED HELPFUL TIPS THAT ANY BUSINESS CAN USEWHEN GETTING STARTED ON SOCIAL MEDIA.

HERE ARE OUR FAVOURITE ONE-SENTENCE TIPS FORGETTING STARTED ON SOCIAL MEDIA!

“EVERY BUSINESS HAS A STORY.WHAT’S YOURS? SHARE IT IN A WAYTHAT ATTRACTS CLIENTS ANDENCOURAGES PROSPECTS TO TAKEACTION.”

“GO ABOVE AND BEYOND ON YOURORIGINAL CONTENT AND BE CONSISTENTWITH IT. WHEN IT WORKS, IT’S THE GIFT THAT KEEPS ON GIVING.”

“IN SOCIAL MEDIA, CONTENT LEADS TO CONVERSATIONS, CONVERSATIONS BUILDRELATIONSHIPS AND RELATIONSHIPSRESULT IN ROI.”

“START SMALL. WORK TO INCREASEENGAGEMENT WITH THOSE WHO HAVECONNECTED WITH YOU AND FIGURE OUTWHAT TYPES OF CONTENT WILL GETTHEM TO LIKE, COMMENT AND SHARE.”

“QUALITY TRUMPS QUANTITY.PICK ONE OR TWO SOCIAL MEDIAPLATFORMS AND DEVOTE YOURSELF TO LEARNING ABOUT THEM ANDUSING THEM WELL.”

“REACH OUT TO YOUR BEST CUSTOMERSFIRST (AND WORRY ABOUT FINDING NEWCUSTOMERS AFTER YOU ARE ESTABLISHED)AND LET THEIR ENTHUSIASM HELPCATAPULT YOUR SUSTAINED SUCCESS.”

“STUDY YOUR COMPETITION AND WATCH WHERE THEY PARTICIPATEIN SOCIAL DIALOG. DON’T REINVENT THE WHEEL”

“BE USEFUL ANDINDISPENSABLE.”

“HAVE ENORMOUS EMPATHY FOR YOUR AUDIENCE – IN OTHER WORDS, LOOK AT THINGS FROM THEIR POINT OF VIEW. BE USEFUL TO YOUR AUDIENCE. THINK: WOULD PEOPLE THANK ME FOR THIS? IS IT MEETING THEIR NEEDS, OR JUST FILLING MY AGENDA?”

“BE CONSISTENT ANDBE YOURSELF”

“SHARE SOMETHING SMALLEVERYDAY. SMALL THINGS OVER TIMEGET BIG!”

“DON’T TALK TO PEOPLE,TALK WITH THEM!”

“YOU DON’T HAVE TO CREATEALL ORIGINAL CONTENT, JUST BE A GOOD SOURCE FOR TRENDINGCONTENT IN YOUR INDUSTRY.”

“PROVIDE VALUE AND DON’T EXPECT IMMEDIATE RESULTS.TRY TO BE INFORMATIVE AND SHARESOME USEFUL TIPS.”

“THE KEY IS TO FOCUS ON THE RIGHTCONVERSATIONS, LIKE REPLY TO POSTSON YOUR FACEBOOK FAN PAGE AND LOOKFOR THE LOCAL, TARGETED CONVERSATIONS YOU CAN BE PART OF”

“APPROACH SOCIAL FROM THE EYE OFTHE BUYER AND WRITE OR CURATECONTENT THAT IMPROVES THEIR LIFEOR BUSINESS.”

“CHOOSE THE SOCIAL MEDIAPLATFORMS THAT WORK FOR YOURBUSINESS AND REACH YOUR TARGET MARKET.”

“DON’T PUSH, ENGAGE.”

“DON’T PUSH, ENGAGE.”

Thank You

Thanks for comingHave a nice day