Helping B2B markerters to find more waldos

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    24-Jan-2018

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  • Typical B2B Customer Profile

    Company Revenue # of Employees HQ Location Industry Contact info. (title, etc.)The average B2B marketer uses less than 10 criteria for segmentations and lead scoring

    Good and bad leads look similar94% of your MQLs will never convert

  • When Marketing has insight into hundreds of additional customer characteristics, you can

    identify the common buyer attributes (=cDNA)

    and use these genetic markers to more quickly identify and engage the best leads

    passing the most likely buyers to sales and guiding the rest through the optimal nurture program!

  • Turning General Firmographic Profiles into

    cDNA

    4,000+ MIs

    10 MM Companies

    70 MM Uniques

  • Appended Predictive Marketing Profile: cDNA

    Technologies API Provider is Saas Databases:

    MySQL User, MS SQL Server, Oracle DB Databases: NoSQL Mobile Developers

    iOS Developers VMWare User & Virtualization Experts Oracle or SAP User Cloud Computing Tech: AWS Cloud Computing Tech: Azure Data Center User

    Apps & Tools Email Service: MS Exchange Online MS Office 365 User MS SharePoint User Collaboration Tools User: Jive, Yammer, Chatter Atlassian & Jira Users Hiring Enterprise Content Mgmt Expert

    Web Technologies DNS: Neustar, GoDaddy, Dyn, MadeEasy, Amazon CDN Technology: Akamai, Level 3, Incapsula CMS Technologies:

    SiteCore, Joomla, WordPress, Drupal Web Analytics Technologies:

    WebTrends, Optimizely, CoreMetrics, Adobe Omniture, WordPress Stats

    Website Technology: Ad Services, Live ChatLog-In, SSL

    Programming & IT Hiring SOA Related Positions Programming Languages: Javascript, PHP, Perl Hiring ETL related positions Responsive Web Design Hiring and Developers Datawarehouse User: Use Oracle OBIEE, SAP

    Business Objects

    Company Growing Company: Hiring >250 Employees

    Annual Has Multiple Locations Company Employs Field WorkForce Mobile: BYOD Initiative Mobile: MDM/MAM Technology Alexa Ranking PPC Budget Spend Company has Call Center Compliance: SOX, HIPAA, FINRA/FISMA Advertising Technologies: Atlas, Google Adroll,

    Google Adwords, DoubleClick for Advertisers

  • native integration

    EMPLOYMENT & HIRINGFRAUD, RISK, OPS TITLES

    INFRASTRUCTUREHAS CALL CENTER, eBILLING

    INDUSTRY INFOENERGY, ECOMMERCE

  • Sales focuses on the Waldos Close More Deals

  • cDNA is the heart of Demand Gen success

    LEAD SCORING M & A CAMPAIGN SEGMENTATION CROSS SELL UP SELL TARGET ACCOUNT