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Hidden Hooks
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How to get more emotional engagement from your audience
Audience
Benefit Toneandycowles.com
Ideas worth stealing
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Create an emotional tone
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andycowles.com# FAILSUCCESS
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Make it personal2
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Understand colour3
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Choose emotional images
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Make it fun5
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Let the upsell feel good
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Deliver emotionally consistent functionailty
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Make the benefit really clear
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Tell the truth9
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