Who: MARKETERS, CREATIVES, DESIGNERS, DEVELOPERS, WRITERS, AND MORE

What: HIGH FIVE CONFERENCE 2017, RALEIGH, N.C.

Why: ACHIEVE MARKETING AND CREATIVE SYMBIOSIS WITH NEW IDEAS FOR FOSTERING TEAMWORK, PARTNERSHIP, & COLLABORATION

KEY TAKEAWAYS

CREATIVE LEADERS ARE CREATIVE PROBLEM SOLVERS

1. Creative leaders build their brand by considering everything that humanizes it—from the product and the packaging to the company’s leadership style.

2. Creative leaders solve process challenges so there’s no friction on their team or between their team and other stakeholders and everyone involved is set up for success.

3. Creative leaders don’t put boundaries on their creativity. Your supply of ideas is not finite!

Shaneteka Sigers, Senior Vice President + Executive Creative Director, Sanders\Wingo

EMBRACE A CONTENT CULTURE TO SEE THE BEST RESULTS

1. Content marketing isn’t a campaign, tactic, or strategy—content marketing is a culture.

2. Any moment can be a “content moment:” Creating a culture of content will help your team see how easy it is to create/share content and see ROI

3. Creating a content marketing culture requires:• Belief: Executive buy-in, agile

strategy, publishing best-in-class, original work

• Persistence: Amplification, search engine optimization, continuous ideation

Mike Huber, Director of Business Strategy, Vertical Measures

A BETTER PROCESS = BETTER CLIENT RELATIONSHIPS & BETTER CREATIVE

1. Establishing a rock solid workflow process and always sticking to it is the key to keeping up with client demands, meeting deadlines, and delivering creative that resonates with the target audience.

2. Strengthen client relationships by fostering productive feedback habits:• Remind clients that creatives need and

want feedback to better meet their objectives.

• Encourage honest, direct feedback.• Prompt clients who give vague feedback

by breaking down creative into smaller pieces, like logos, typography, colors, layout, and images.

Meredith Oliver, Creative Director + President, Meredith Communications

The inMotionNow Hospitality Lounge

Where High Five attendees gathered to recharge their batteries (and brains!) and

talk marketing-creative collaboration

+A free book signing of The Mindful Marketer by Lisa

Nirrell, Chief Energy Officer of EnergizeGrowth

Check out more best practice resources

for fostering better collaboration between

marketers and creatives.