Hitting Page 1: How Influencers and Brand Advocates h i h i l

B F i G Vi

are Shaping Search Engine Results

By: Francis Gary VirayFounder, Search Opt Media Inc.

I demand all my keywords to be ranked one in GoogleI demand all my keywords to be ranked one in Google.

This? You are doing well Sirwell, Sir.

No! For the keyword “gangnam style” No! For the keyword – gangnam style .

Sorry, I don’t want to be Sorry, I don t want to be whacked by this guy.

SEO – Search Engine Optimization.

Traditional SEO is dying (if not dead).

Forum profile creation.

Article directory submission.

Link wheels.

Link Exchange to game SERP.

ll li k b ildiAll crap link building.

Web Spam Sheriff Quality Content

April 24, 2012

T T P d P i

February 23, 2011

Tag Team: Panda + Penguin

Is SEO all about search engine ranking?

Forget about it.g

“Look at historical data and show him how many conversions he gets from long‐tail keywords compared to 'fat head'tail keywords, compared to  fat head  keywords. “ – Ian Lurie

“Show him conversions for keywords, focus on overall value of the site. If he is 

i d h fi d h li “not convinced, than find another client.“ – Goran Candrlic

ROI. Conversion. Real Value.

Long Tail Keywords.

Content and Agile marketing are the buzz words in the SEO worldbuzz words in the SEO world.

SEO starts with Quality ContentSEO starts with Quality Content.

online videos. Infographics. memes. white papers. white papers. ebooks.blogposts. news news. press releases. guest posts.

Hellish Website Navigation.

Easy Easy to to use. use.

W T g t PWe Target Personas.

Google SUX!

Map

Add Ph Address, Phones, Business Hours

AuthorshipAuthorship

Well-researched.Focused on story.T g t dTargeted.Engaging.RemarkableRemarkable.Impacts ROI.

Maps

Is this what kfc Philippines wants?

Real Addresses, Phones

W T g t PWe Target Personas.

Build a list of u d a st opeople who wanted to share the content.

Mavens. Connectors. Thought Leaders. Digital InfluencersDigital Influencers. 

Sh RShare RateScrape RateRSS subscribersRSS subscribers

Idea credits: @pointblankseo@ipullrank@ipullrank

How about Pagerank? g

Forget about it.g

We have 250+ factors. ’Don’t chase them.

How about links?

Of course! Quality Links.

Followo oEngagePitchValue Proposition

Some Tools you can use.

Count RSS Subscribers.

http://www.sleepingtime.org

Thanks  to: @jennita

http://tweetreach.com

http://socialstatistics comhttp://socialstatistics.com

What SEOs really do?

Google. Bing. Yahoo.

Research, Target Personas, Create Content, Editorial , Calendar, Syndicate/Push content online. Schema, Markups, User

Experience, Information hi d i Architecture, Indexing,

Page Speed.

Share Rate, Scrape Rate, Bounce Rate, Conversions, Bounce Rate, Conversions, CRO, etc.

Local SEO, Authorship, Link Prospecting, Engage with digital influencersinfluencers.

ROI. Conversion. Real Value.

SEO is not sorcery.

Let us talk: @garyshackVisit us: www.searchoptmedia.com

Photo credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images