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Beyonce, Lady Gaga, Taylor Swift and more: How covering artists has changed this decade BRIAN ANTHONY HERNANDEZ HUGH MCINTYRE Artist Relations Specialist GENIUS.com Twitter: @BAHjournalist Contributing Writer FORBES.com Twitter: @PopBangHugh

How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

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Page 1: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

Beyonce, Lady Gaga, Taylor Swift and more:

How covering artists has changed this decade

BRIAN ANTHONY

HERNANDEZHUGH

MCINTYREArtist Relations

Specialist GENIUS.com

Twitter: @BAHjournalist

Contributing WriterFORBES.com

Twitter: @PopBangHugh

Page 2: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

PR Lessons From My Coverage of BEYONCE:

1. Don’t just pitch; interact / 2. Experiment

Page 3: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

PR Lesson From My Coverage of LADY GAGA:

3. Leverage brand partnerships

Page 4: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

PR Lesson From My Coverage of TAYLOR SWIFT:

4. Journalists will be critical; help them help you

Page 5: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

PR Lesson From My Coverage of SOCIAL STARS:

5. Never underestimate the power of influencers

Page 6: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

PR Lesson From My Coverage of LEGACY ARTISTS:

6. Find cool ways to repurpose old yet valuable content

Page 7: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

KEY PR TAKEAWAYS FOR YOU TO USE1. Don’t just pitch journalists; interact with

them regularly2. Experiment with storytelling methods, including live3. Leverage brand partnerships to increase your reach4. Journalists will be critical; help them help you5. Never underestimate the power of influencers6. Find cool ways to repurpose old yet valuable content7. Don’t be an asshole; respect each other’s time

Page 8: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference

Beyonce, Lady Gaga, Taylor Swift and more:

How covering artists has changed this decade

BRIAN ANTHONY

HERNANDEZHUGH

MCINTYREArtist Relations

Specialist GENIUS.com

Twitter: @BAHjournalist

Contributing WriterFORBES.com

Twitter: @PopBangHugh