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CAN IMPROVE YOUR TOP AND BOTTOM LINE SIGNIFICANTLY
HOW CUSTOMER FOCUS
back to basics
make your customers to the core of your business - not your CRM, not your ERP, not your email system , not your webshop
one intelligent customer system
Collect all your knowledge about customers in one system
One intelligent customer
system
CRM
Webshop
ERP Account system
Online
How to get it started
You will have to know your customers URL
• When you submit an offer, make sure that the offer is on your website so that when the customer clicks in the email to see the offer , you know the URL
• When you send out newsletters , then you have a personal code. When the customer clicks on it , you know his URL.
• Soon you have a URL field in your database of most of your customers
holistic marketing
the new black
How to use your new knowledge
Web design
Web design You know the person looking at your site, so make a personal website…
– Show the customer complementary products
– you know the person's interests from the web pages he has seen last time – show him something interesting on the front page
– If a person has seen on a special product maybe 3 times in the course of a week , he is very interested in that product. How about giving him or her a deal -10 % only today.
– a general website is old school !
How to use your new knowledge
Email newsletter
Email newsletter
Marketing email automatic
• Intelligence driven automations
• Utilize interactions and behaviors from your web sites and apps
• Personalization
• Campaigns on autopilot
• Dynamically show different content in your messages depending on your contact's data, interactions, social data, and interests.
Congratulation
I have seen examples showing up to 73 % improvement in the bottom line
I would be happy with 50 %, 25 % or even 10 %