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CAN IMPROVE YOUR TOP AND BOTTOM LINE SIGNIFICANTLY HOW CUSTOMER FOCUS

How Customer Focus Can Improve Your Top And Bottom Line Significantly

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Page 1: How Customer Focus Can Improve Your Top And Bottom Line Significantly

CAN IMPROVE YOUR TOP AND BOTTOM LINE SIGNIFICANTLY

HOW CUSTOMER FOCUS

Page 2: How Customer Focus Can Improve Your Top And Bottom Line Significantly

back to basics

make your customers to the core of your business - not your CRM, not your ERP, not your email system , not your webshop

Page 3: How Customer Focus Can Improve Your Top And Bottom Line Significantly

one intelligent customer system

Collect all your knowledge about customers in one system

One intelligent customer

system

CRM

Webshop

ERP Account system

Online

Page 4: How Customer Focus Can Improve Your Top And Bottom Line Significantly

How to get it started

You will have to know your customers URL

• When you submit an offer, make sure that the offer is on your website so that when the customer clicks in the email to see the offer , you know the URL

• When you send out newsletters , then you have a personal code. When the customer clicks on it , you know his URL.

• Soon you have a URL field in your database of most of your customers

Page 5: How Customer Focus Can Improve Your Top And Bottom Line Significantly

holistic marketing

the new black

Page 6: How Customer Focus Can Improve Your Top And Bottom Line Significantly

How to use your new knowledge

Web design

Page 7: How Customer Focus Can Improve Your Top And Bottom Line Significantly

Web design You know the person looking at your site, so make a personal website…

– Show the customer complementary products

– you know the person's interests from the web pages he has seen last time – show him something interesting on the front page

– If a person has seen on a special product maybe 3 times in the course of a week , he is very interested in that product. How about giving him or her a deal -10 % only today.

– a general website is old school !

Page 8: How Customer Focus Can Improve Your Top And Bottom Line Significantly

How to use your new knowledge

Email newsletter

Page 9: How Customer Focus Can Improve Your Top And Bottom Line Significantly

Email newsletter

Marketing email automatic

• Intelligence driven automations

• Utilize interactions and behaviors from your web sites and apps

• Personalization

• Campaigns on autopilot

• Dynamically show different content in your messages depending on your contact's data, interactions, social data, and interests.

Page 10: How Customer Focus Can Improve Your Top And Bottom Line Significantly

Congratulation

I have seen examples showing up to 73 % improvement in the bottom line

I would be happy with 50 %, 25 % or even 10 %