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Continuing our Frequently Tweeted Question (FTQ) series with the basics of converting consumers of your content into buyers.
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How Do I Convert
Visitors Into
Customers?
A Resonance FTQ
(Frequently Tweeted Question)
@resonancecont
“How do I convert visitors
to my website into
customers?”
@resonancecont
1. Quality Content
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Quality Content
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Delivering quality content on a consistent basis keeps your brand “top of mind” with prospects …
Quality Content
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… so when they are ready to buy, your name will be the first one they think of.
2. Strategic Links Within Content
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Strategic Links within Content
Links to “Wall Fountains” sales
page
Links to “Tabletop Fountains” sales
page
3. Calls to Action (CTAs)
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How to Use CTAs
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• Lead generation (sign up for newsletter, download ebook, etc.) • Link to a sales or quote request
page
CTA: Newsletter Signup
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CTA: Request a Quote
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To Sum Up … • Deliver quality content to keep your business “top of
mind” with prospects.
• Place strategic links to sales pages within content as appropriate.
• Include calls-to-action on every page of your website.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont
