Your Ideal Customer Blueprint

How Do YouKnow Your Ideal Customer

3 Key Things You Need to Know About Your Customer

Physical Characteristics1

2 Emotional Characteristics

3 Their Story

Physical CharacteristicsHow much money they’re earning?

Are they male or are they female?

What age are they?

What they like to do?

Are they the Business Owner, A Manager or an Employee?

Emotional Characteristics

We don’t just buy on logic. We buy due to emotional reasons. Everything we do is for an emotional reason, whether we realize it or not.You ultimately solve a problem for them.

What emotions are they going through before they buy from you?

Their Story

You’ve gotten to know your ideal customer as a “profile” now you need to attach a story to create a “person”.

Remember that buyers are individual people, they have lives, there are events occurring in their every day life, there is a story behind them.

I hope that served youI hope that served you

Carl Taylor

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