How Email Marketing Powers The Customer Journey

Learn How To Make Great Experiences

Hello!I am Chris Giarratana

I am a Digital Marketing Consultant who helps you grow your business!

@CJGiarratana

Purpose Of Email Marketing

Email marketing plays a central role to mature and maintain your customers.

◎ Foster community.◎ Develop relationships.◎ Evaluate interactions.◎ Optimize conversions.

Always focus on your subscribers. There is a person behind each email address!

◎ Where subscribers signed up.◎ Interests, needs & desires.◎ Your brand, voice & expertise.

What To Think About For Email Marketing

Lifecycle Emails

Welcome Email

◎ Automated emails deploy immediately after subscriber signs up.

◎ First contact for email marketing. ◎ Establish brand voice and expectations for subscriber.◎ Focus on the following aspects:

○ Upselling○ Build trust○ Engage on social media

Lifecycle Emails: Welcome Email

Lifecycle Emails: Welcome Email

Points Of Focus◎ Minimal, the non-intrusive logo

& header.◎ Promotes social engagement.◎ The lifestyle of brand is driven

by non-sales, non-stock photos.

◎ Innovative use of social media pull for consistency on Facebook.

◎ It should be noted that there is no CTA to buy.

Lifecycle Emails

Educational Email

◎ Show subscribers your authority and knowledge in your industry.

◎ Solve problems and provide content to answer questions.

◎ Your customers have problems. Use Educational Emails to help them grow and improve!

Lifecycle Emails: Educational Email

Lifecycle Emails: Educational Email

Points Of Focus◎ Traditional Navigation Bar to

encourage engagement.◎ The Hero Image includes text

that matches the brand and provides additional information to the reader.

◎ Blog content supports message and attracts readership.

◎ Solves problem with relevant information.

Lifecycle Emails

Re-Engagement Email

◎ You may lose contact with your subscribers. Re-engage your audience with great content.

◎ Focus this email for subscribers who have not engaged your emails recently.

◎ Provide relevant content, and exclusive offers. ◎ Use humor to remind subscribers why they still love

you and why then should connect again.

Lifecycle Emails: Re-Engagement Email

Lifecycle Emails: Re-Engagement Email

Points Of Focus◎ Hero Image sets context and

purpose of the email. ◎ Lifestyle images define

intended audience. ◎ Related items show subscriber

what they are missing.

Lifecycle Emails

Thank You Email

◎ Main Transactional Email based on subscriber action.◎ Sent immediately after a purchase, donation, or

similar action of value by your subscriber. ◎ Make your customer feel good for taking the action. ◎ Continue developing a relationship after the

transaction. ◎ Can use to upsell and provide relevant information.

Lifecycle Emails: Thank You Email

Lifecycle Emails: Thank You Email

Points Of Focus◎ Link to YouTube and other

dynamic content. ◎ Valuable content about the

transaction and grow relationship with reader.

◎ Created for scannability, likely to receive on mobile device.

◎ Great emotional content to make readers feel good and connect with brand.

Lifecycle Emails

Focus on your subscribers at each

step, understand their needs and provide the

best content!

Thanks!Any questions?

You can find me at:@CJGiarratanawww.cjgiarratana.com