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Kiss is both a memorable band and an enduring brand. This presentation -- which contains detailed speaker notes -- shares how Kiss combined visual storytelling, theater, community, merchandising, and compelling music to influence the way musicians build their own brands today. This presentation will appeal to any marketer who seeks a fresh perspective on branding. The presentation discusses how present-day stars such as Lady Gaga and Kanye West have applied ideas Kiss pioneered 40 years ago. My special thanks to John Hensler of Sunken Anchor Media for applying your design expertise on this presentation.
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How Kiss Created the Modern Rock BrandDavid J. DealInstagram.com/davidjdeal
How Kiss Created the Modern Rock BrandDavid J. DealInstagram/davidjdeal
1. Visual storytelling
2. Theater
3. Community
4. Merchandising
5. Influential music
