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How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

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Page 1: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016
Page 2: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Unlock the power of permission

Page 3: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Unlock the power of permission

Page 4: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

What is a brand?

Page 5: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Most Loved Brands in USA

Page 6: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Digital disruption Technology is disrupting the world as we know it. Only 12% of Fortune 500 companies from 1955 remain in 2015. What is the disruption in your category?

Page 7: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Where does brand sit beyond advertising?

Page 8: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Brand Experience = Student Experience

Page 9: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

Customer Customised – Brand Consistent•  Requires  detailed  view  of  

customer  

•  Customised  response  

•  Consistent  brand  expression  

•  Requires  co-­‐ordina9on    

•  Requires  discipline  

Page 10: How Should Marketers Think About Branding Within Their Digital Marketing Mix? | Darren Woolley, TrinityP3 | Digital Espresso Breakfast Sydney 2016

You can find out more here…TrinityP3 Pty Ltd

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London +44 203 790 9229

Singapore +65 6631 2861

[email protected] www.trinityp3.com

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