W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au

HOW TO BECOMEA THOUGHTLEADER(AND WHY YOU SHOULD)

2

WHO is an expert in your industry?

3

WHO does your target audience

trust and look to for advice?

4

WHO ARE THE

THOUGHT LEADERS?

5

Is it YOU?

6

If not, WHY not?

7

Thought leadership lets you build your REPUTATION

8

GROW your business

9

Develop a long term marketing strategy that will KEEP WORKING for years

10

Becoming a thought leadertakes time and HARD WORK

11

You WON’T be a thought leader

overnight

12

But the long term results are WELL WORTH the hard work

13

Effective content marketing is one of the most

USEFUL TOOLS for thought leaders

14

Create VALUBLE and INSIGHTFUL content for your readers

15

Which they TRUST andfind useful

16

PUBLISH IT on your blog

17

SOCIAL MEDIAPAGES

18

Other blogs and websites

19

Create video and audio content

SPREAD THE WORD

21

The more your content ENGAGES your audience

22

The more likely they are to RETURN

23

Tell their FRIENDS...

24

And eventually becomeCUSTOMERS or CLIENTS

25

There are other benefits to becoming a thought leader

26

Other people will seek out your opinion

27

And PROMOTE your brand on

your behalf

28

To be effective as a thought

leader you need to put your

AUDIENCE FIRST

29

Understand and listen to their needs

30

Help them solvetheir problems

31

Thought leadership ISN’T about self

promotion

32

Thought leadership ISN’Ta direct sales tool

33

Thought leadership IS about engaging with your audience

34

building TRUST

35

and IMPROVING their lives

Becoming a thought leader

can result in long termLOYALY and RESPECT

37

Your audience will actively SEEK YOU OUT and do your

promoting for you

38

...and ask us how we can help :)

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au