40
How To Build Your How To Build Your List Using WordPress List Using WordPress

How to build your list using wordpress

Embed Size (px)

DESCRIPTION

How to build your list using wordpress - if you would like to view the tutorial, get the workbook AND 21 Ways to build your list special report, visit www.WECAI.org

Citation preview

Page 1: How to build your list using wordpress

How To Build Your How To Build Your List Using WordPressList Using WordPress

Page 2: How to build your list using wordpress

Think Email Marketing is Dead?

• Think again! Studies show:

– 77% of consumers prefer to get permission-based marketing communications through email

– 44% of email recipients made at least 1 purchase based on promotional emails

– Company email spending increases by 10% each year

– For every $1 spent on email marketing, the company sees an average return of $44.20

Page 3: How to build your list using wordpress

Key Elements to a Successful Campaign

• Compelling subject line• Relevant call to action

– Both of these elements affect the open rate & conversion rate

• The more subscribers or qualified prospects you have, the better your results

Page 4: How to build your list using wordpress

How Does WordPress Fit In?

• WordPress is a powerful web-publishing platform

• Easy to use for both visitors & business owners• Templates, plugins & widgets allow for easy

customization• Decide on your goal & use WordPress & all its

features

Page 5: How to build your list using wordpress

Choose the Right Theme

• Themes dictate how your website looks

• There are many thousands of themes suitable for all niches & industries

• There are even themes designed just for list building!

Page 6: How to build your list using wordpress

What to Look for in a Theme

• Theme features– What makes the theme different, functional & useful

• For listbuilding:– Does the theme come with built-in email management

features?– Does the theme offer the ability to create a single

squeeze page to capture email addresses?– Does the theme allow you flexibility in placing your

opt-in box?

Page 7: How to build your list using wordpress

What to Look for in a Theme

• Plugin compatibility– Do you want a plugin to create opt-in boxes &

manage your emails?– Do you want to use a social media sharing plugin?– Is your theme compatible with these chosen plugins?

• Where to find themes– The WordPress repository– Reputable designers, such as StudioPress,

DIYThemes or WooThemes

Page 8: How to build your list using wordpress

Integrating Popular Email Managers

• Some of the top email & autoresponder managers are:– Aweber– Get Response– MailChimp– Constant Contact– iContact

• Each of these easily integrate with WordPress

Page 9: How to build your list using wordpress

Integrating Popular Email Managers

• Adding opt-in boxes is easy…simply create it in your email manager & copy/paste the code to your website

• If you use an email management plugin or script, you may experience some deliverability issues

• These systems are better to use in terms of deliverability

Page 10: How to build your list using wordpress

Streamline Your Design

• When it comes to email signups, consistency helps

• Visitors expect your opt-in form to be in the same location of every page & to look the same

• Can you create a landing page with your theme?– This option removes the header, footer & navigation

so there are no distractions– Simply add some text, offer a freebie & include your

opt-in form

Page 11: How to build your list using wordpress

Notable Theme Developers

• Theme Forest• WooThemes• Elegant Themes• StudioPress• Themify

• Each of these developers has multiple themes with strong foundations you can use for listbuilding

• Generate by StudioPress offers an opt-in form right under the header

Page 12: How to build your list using wordpress

Notable Themes

• Terrifico• The Morning After (WooThemes)• Whiteboard• Eleven-forty (StudioPress)• Generate Theme (StudioPress)

– These themes will provide you with a good starting point

– Compare your needs with the theme features

Page 13: How to build your list using wordpress

Create Focus on Your opt-in

• Your site needs to:– Bring in traffic– Keep the readers’ attention– Motivate readers to opt-in to your list

• Studies show placing an opt-in form in the right sidebar or right side of header attracts the most attention

Page 14: How to build your list using wordpress

One Theme Example

Page 15: How to build your list using wordpress

Listbuilding Strategies

• What are your goals?• What steps do you need to accomplish them?• Keep your website free of distractions• Use a squeeze page to capture emails• Place opt-in forms in other locations of your

website– In the header - After posts– In the footer - On thank you pages– In the upper right sidebar

Page 16: How to build your list using wordpress

Email opt-in Forms

• These forms capture the name & email address of your subscribers

• Eye-catching forms usually get more attention

• Pop-ups – – Shows up on your page while the visitor is reading– Catches attention but can also be distracting– You can set it to fade at a certain interval– Can include a close feature so people can close it

Page 17: How to build your list using wordpress

Email opt-in Forms

• Headers & footers –– Positioned right below or inside your header– Footer form can be used in conjunction with header

form

• Sidebar – – Best location is upper right sidebar– Test the upper left sidebar…you might be surprised at

the results

Page 18: How to build your list using wordpress

Example of Header opt-in

Page 19: How to build your list using wordpress

Email opt-in Forms

• In text & comment forms – – Include within the body of your blog posts or articles– Use a plugin that adds people when they comment

• Make it easy for people to subscribe– Ask for a minimal about of information– Name & email are the standard– Asking too many questions may deter people

Page 20: How to build your list using wordpress

Clear Calls to Action

• Visitors need to be guided or told what to do next on your website

• Keep your calls to action simple & straightforward

• Every page, post, article, guest blog post & opt-in form should have a call to action

• What do you want your reader or visitor to do next?

Page 21: How to build your list using wordpress
Page 22: How to build your list using wordpress

Email Opt-in Offers

• A freebie that your reader receives in exchange for giving their email address– eBooks / Reports– Webinars / Seminars– Workbooks– DVDs / Video downloads– Interviews / Audio content– eCourses delivered over several days– Checklists / Mindmaps– Sample book chapters / Coupon codes

Page 23: How to build your list using wordpress

Email Opt-in Offers

• What type of offer would be most valuable to your reader?

• What offer couldn’t they resist?– Upload it to the Media Library section of your website– Create a download page only for subscribers– Use SEO plugin to set the page to ‘no-index’ or ‘no-

archive’– Add a link to your incentive– Set this page URL as your thank you page

Page 24: How to build your list using wordpress

Marketing Your Opt-in Offer

• Market & promote the offer

• Create a specific marketing strategy

– Advertise on Google or Facebook– Promote it on social media– Encourage others to share the link– Hold a contest or giveaway

Page 25: How to build your list using wordpress

Listbuilding Plugins

• Plugins add extra functionality to your website• When comparing free plugins with paid versions,

always read the reviews, the guarantee policy & the technical support

Page 26: How to build your list using wordpress

Hybrid Connect

• Create opt-in forms• Place opt-ins anywhere on your site• Use in pop-ups• Place forms within your video posts• Ask people to opt-in when they leave a comment• Integrates with Go To Webinar & Facebook

Connect

Page 27: How to build your list using wordpress
Page 28: How to build your list using wordpress

MaxBlogPress Subscriber Magnet

• Create wide variety of opt-in forms• Place forms anywhere on your site• Allows you to send a personal message to

commenters along with a sign up form• Create header or footer opt-ins• Integrates with Facebook Connect• When people are subscribed, they can see your

site without the opt-in box

Page 29: How to build your list using wordpress

Opt-in Skin

• Add opt-ins to your pages or posts using an customized skin

• Easy to use & personalize• Split-test your forms• Add social sharing buttons to forms• Integrate opt-in forms with popular

autoresponder services• 60-day money-back guarantee

Page 30: How to build your list using wordpress

Pippity

• Create pop-up opt-in forms• Split-test forms• Integrate with your chosen email tool• Choose when the pop-up form will appear

Page 31: How to build your list using wordpress

Opt-in Monster

• Integrates with popular email services• Create lightbox pop-ups, floating bars, sidebar

slide-ins, full page takeovers• Perform A/B testing• Allows page level targeting• Exit-intent technology• Full scale analytics & reports

Page 32: How to build your list using wordpress

PlugMatter Feature Box

• Places opt-in box right under your header• Customize professionally designed templates• Add your own custom design• Split testing• Ability to turn form off for those who have

already subscribed• Compatible with most autoresponder services

Page 33: How to build your list using wordpress

Subscribe2

• Free plugin• Full scale mailing list management system• Manage opt-ins & confirmations• Widget to add your opt-in form to your site

• Keep in mind – most web hosts have limits on how many emails can be sent out

• Large lists will likely have to be exported to an email system

Page 34: How to build your list using wordpress

Optin Revolution: WordPress Popup

• Free plugin• Create & position pop-ups on your site• Integrates with popular autoresponder services

Page 35: How to build your list using wordpress

Basics of Listbuilding

• Make it easy to subscribe• Offer a great incentive• Create clear calls to action• Promote

Page 36: How to build your list using wordpress

Resources - Autoresponders

• https://www.aweber.com• http://mailchimp.com/• http://www.constantcontact.com• http://www.getresponse.com/• http://www.icontact.com

Page 37: How to build your list using wordpress

Resources – Theme Developers

• http://wordpress.org/themes/• http://themeforest.net/• http://www.woothemes.com/• http://www.elegantthemes.com/• http://studiopress.com/• http://themify.me/

Page 38: How to build your list using wordpress

Resources - Themes

• http://wordpress.org/themes/terrifico• http://www.woothemes.com/• http://whiteboardframework.com/• http://my.studiopress.com/themes/eleven40/• http://my.studiopress.com/themes/generate/

Page 39: How to build your list using wordpress

Resources - Plugins

• http://hybrid-connect.com/• http://maxblogpress.com/subscribersmagnet/sb

mg-trial-3.php• http://optinskin.com/• http://pippity.com/• http://optinmonster.com/• http://plugmatter.com/feature-box• http://wordpress.org/plugins/subscribe2/• http://wordpress.org/plugins/optin-revolution/

Page 40: How to build your list using wordpress

N ot a member?

In celebration of Women in Ecommerce 13 th Anniversary SAVE $$$ When you join before October 31, 2014...

SAVE $$$ When you join before October 31, 2014...

Annual Platinum Membership $147

Use Code PLAT60 to Save $60! Pay only $87

Annual Silver Membership $27

Use Code SIL17 to Save $17! Pay only $10

Offer good thru October 31, 2014!

Visit www.WECAI.org TODAY!