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HOW TO CREATE A USER-CENTRIC WEBSITE

How to Create a User-Centric Website

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Our top tips on how to create a website that works best for your users.

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Page 1: How to Create a User-Centric Website

HOW TO CREATE A USER-CENTRIC WEBSITE

Page 2: How to Create a User-Centric Website

THE IMPORTANCE OF PLANNING

By understanding the website’s objectives, you will create a better experience for users, i.e. new and existing customers.

Defining long and short-term goals keeps your website focused in the right areas.

Control website cost and build time – release over time to complete quickly and within budget.

Page 3: How to Create a User-Centric Website

RELATE LOOK AND FEEL ESTABLISH A CONSISTENT LOOK AND FEEL THAT IS IN-KEEPING WITH THE CLIENT’S BRAND AS WELL AS APPEALING TO THE TARGET AUDIENCE:

• Corporate: serious, informative, authoritative

• Trendy: fashionable, edgy, innovative

• Fun: bright, eye-catching, confident

• Elegant: decorative, toned palette, uncluttered

Image credit: http://www.ikea.com/gb/en/catalog/products/40213759/

Page 4: How to Create a User-Centric Website

COMMUNICATION WHAT DO YOU EXPECT FROM THE WEBSITE DESIGN? CLEARLY COMMUNICATING THIS TO AN AGENCY IS CRUCIAL:

• Select examples of websites that represent what you want

• Compare these against your requirements – would it actually work? Review your examples if not.

• Discuss any design concerns as early as possible

• Be as objective as possible – your user is more important than your personal tastes

Page 5: How to Create a User-Centric Website

KEY ELEMENTS LOGO/BRANDING

BREADCRUMBS

EASY TO SEARCH

MORE THAN ONE WAY TO NAVIGATE

RELATIVE CONTENT

HIGH-QUALITY IMAGERY

Page 6: How to Create a User-Centric Website

WANT MORE? SO, YOU WANT A WEBSITE? A GUIDE TO PLANNING, BUILDING AND TESTING PART 1: HTTP://BIT.LY/PTIPXY PART 2: HTTP://BIT.LY/1E5A1BK PART 3: HTTP://BIT.LY/1E5A1BK

FRIGHTFUL CONTENT: HOW TO SCARE AWAY YOUR AUDIENCE HTTP://BIT.LY/1HXCRND

5 WEB DESIGN MISTAKES THAT COULD BE HARMING YOUR WEBSITE’S CONVERSION RATE HTTP://BIT.LY/1JO53NE

Page 7: How to Create a User-Centric Website

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