Infographics

What should a infographic do?

Make visual sense of complex data

Do your audience understand what you are getting across?

A good infographic• Visual story to engage audience• Makes key data easy to understand• Visual elements must be clear and

relevant • Memorable experience• Can be easily shared

Relevant data

Correctly sorted

Powerfully arranged

Visually presented

Relevant data

• Intriguing• Information• Easy to digest • Helpful• Entertaining• Accurate

Correctly sorted

• Most important information for your infographic

• Don’t use data that will distract from key messages

• Shift your data, don’t put everything on

• Remember: Less is More

Powerfully arranged

• Logical flow of data• Make your data tell a story• Data easy for reader to understand

and use• Clear message (substance over

style)• Content is king, make your content

shine

Introduction

Conclusion

Middle

Visually presented

• Visuals should complement data• Everything on your infographic must

add meaning• Making complex data simple• Should not just be text with pictures

to make it pretty• Branding for organisation

Don’t tell people you’re funny. Tell them a joke.Your infographic should show, so you don’t need to tell

Connecting to your audience• Who are you speaking to?• What is important to them?• Where are they?• What are their pressures?• What do they understand?

Further resourcesTemplates• https://piktochart.com/ • https://infogr.am/• https://www.visme.co/make-infographics/ • https://venngage.com/templates/ Articles• ‘10 steps to designing an amazing infographic’• 13 Reasons your brain craves infographics (interactive

infographic)• ‘The Do’s and Don’ts of infographic design’• What Makes A Great Infographic? 8 Experts Weigh In• Creating accessible materials• Common mistakes with infographics