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Create Great Mobile Cues: Writing Microcontent that Converts

Ahava LeibtagMoDev East

Thursday, December 12, 2013

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What is content?

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Content is a conversation.

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To whom are we talking?

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Who are we? (As a brand.)

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Content (conversation) is core to the digital experience.

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CONTENT IS THE CONVERSATION THAT FUELS

THE SALES PROCESS.

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What are cues?• Verbal directions• Design directions• Prompts

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Cues

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What are microinteractions?• Interactivity directions• Error messages• Missing field messages

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Microinteractions

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How to Write Better Cues &

Microinteractions

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Rule #1: Establish a human voice

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Rule #2: Establish voice and tone for your brand

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Define Voice

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VoiceWe are:

sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient

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VoiceWe are:

sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient

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VoiceWe are:

sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient

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VoiceWe are:

sophisticated innovative academicfriendly fun important smart innovativefunny hipster sarcastic sympatheticempathetic awesome helpful convenient

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Define Tone

Yes: Sound like <example>

No!: Sounds like <example>

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Thank you!Ahava LeibtagAha Media Groupahava@ahamediagroup.com

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