Embed Size (px)
Citation preview
How to Create Content Your Audience Will LoveMichael Roach
What is an audience?
There are so many definitions.
How to Create Content Your Audience Will LoveMichael Roach
Simple definition of an audience
- assembled group of spectators
How to Create Content Your Audience Will LoveMichael Roach
Audience Development
- activity a business conducts to
attract, understand, and engage
groups of people
How to Create Content Your Audience Will LoveMichael Roach
Why visual content?
● gives us options (ways to express complex topics/ideas)● complement to text● keeps audience stimulated● brain can process visual content faster than text● use stories to activate emotions and persuade
How to Create Content Your Audience Will LoveMichael Roach
Best BuyUsage of color, text, and simplicity to persuade for the purchase of technology
Twitter Ad for Chromecast (Audio)
How to Create Content Your Audience Will LoveMichael Roach
Hershey’s - “My Dad”Example of storytelling to activate and evoke emotions
YouTube - https://www.youtube.com/watch?v=x5jeP4Ftp0Q
How to Create Content Your Audience Will LoveMichael Roach
Windows 10 - The future starts nowYouTube - https://www.youtube.com/watch?v=AFJ1a1D4hdo
How to Create Content Your Audience Will LoveMichael Roach
Visual Content and the
Elements of Art
How to Create Content Your Audience Will LoveMichael Roach
Elements of Art
● Line● Shape● Forms● Space● Texture● Color
How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
Think C. R. A. P.
How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
C - Contrast
How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
R - Repetition
How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
A - Alignment
How to Create Content Your Audience Will LoveMichael Roach
Principles of Graphic Design
P - Proximity
How to Create Content Your Audience Will LoveMichael Roach
Color Psychology
● Color greatly influences human emotion and behavior.● You can use this to your advantage.● Reduce analytical thinking and evoke emotion.
How to Create Content Your Audience Will LoveMichael Roach
Colors have meanings:
● white - purity, innocence, cleanliness (reflects light)● black - authority, power (gives a thinning effect in fashion)● red - love, passion, action, energy● blue - calming, peace, tranquility (sky, ocean)● pink - appreciation, thanks, grace, compassion, love, friendship
How to Create Content Your Audience Will LoveMichael Roach
Colors have meanings:
● green - calming, nature, growth, refreshing, relaxing● purple - royalty, luxury, wealth, sophistication, romance, feminine● yellow - attention-getter, optimism● brown - friendship, family, home (abundant in nature, color of earth)
How to Create Content Your Audience Will LoveMichael Roach
To create visual content your audience will love, you need to be aware of trends.
How to Create Content Your Audience Will LoveMichael Roach
Current Trends (Color)
Source: Pantone.com - Pantone’s Top 10 Colors of Spring 2016
How to Create Content Your Audience Will LoveMichael Roach
Current Trends (Design)
Modern-Retro lookSource: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
How to Create Content Your Audience Will LoveMichael Roach
Current Trends (Design)
Geometric Shapes, PolygonsSource: Canva “The 9 Graphic Design Trends You Need to Be Aware of In 2016”
How to Create Content Your Audience Will LoveMichael Roach
Tools to Create Visual Content
● Adobe Creative Cloud (Photoshop, Illustrator, etc.)● Canva.com● Pixlr.com● Gimp● Sumopaint
How to Create Content Your Audience Will LoveMichael Roach
Resources to Create Visual Content
● Unsplash (Free)● Shutterstock (Paid)● iStockPhoto/Getty Images/Offset (Paid)● Pond5 (Paid and Public Domain)● Envato Marketplace (Paid)
Options to purchase stock photos, video footage, illustrations, or templates one at a time, or by subscription. Feel free to use these sites for research or inspiration.
How to Create Content Your Audience Will LoveMichael Roach
Final thoughts...
● Try not to do everything yourself, partner with a creative (designer, videographer, editor, etc.)
● Ask others you trust for feedback● Test often, measure results of attempts to engage your audience● Devise a plan to work smarter so you can grow your audience (at scale)
How to Create Content Your Audience Will LoveMichael Roach
Thank you
Reach out: [email protected]
Social: Twitter: @mr0ach Linkedin: https://www.linkedin.com/in/mlroach
![Commercial Radio's Heartland Audience: Where Did Their Love Go?' [incomplete draft report] by Grant Goddard](https://img.pdfslide.net/doc/110x75/577d22ea1a28ab4e1e9883e7/commercial-radios-heartland-audience-where-did-their-love-go.jpg)
