Embed Size (px)
DESCRIPTION
Betty Adamou, President and Founder of Research Through Gaming teams up with Survey Analytics to show you why and how to incorporate gamification into your surveys and research efforts. Betty presents "How to Design a Gamified Survey: 7 Things You Need to Do" and her portion of the presentation can be found on Prezi at: http://prezi.com/em-eiascrq5h/how-to-design-a-gamified-survey-7-things-you-need-to-do/ Following Betty's presentation, Survey Analytics Chief Growth Officer of Survey Analytics shows us some small tweaks we can make in our surveys to make them more engaging and interactive if we aren't ready to go all the way with gamification just yet.
Citation preview
How to Design a Gamified SurveyApril 30, 2014
Now Presenting
Gina Yeagley Director of Marketing Survey Analytics
Agenda• Introduction
• Game Components in Research
• Surveys and Research Games
• Best Practices and Examples
• Ideas to Get Started
• Q&A Session
IntroductionBetty Adamou President and Founder Research Through Gaming
Gina Yeagley Director of Marketing Survey Analytics
John Johnson Chief Growth Officer Survey Analytics
Game based research methodologist, keynote speaker, concept design and artist
4 years in leading software marketing programs and demand generation
Customer Success Team at Survey Analytics, 12 years in qualitative and quantitative market research
About Survey Analytics
We help companies listen and learn through multiple platforms and channels. !
As Seen in:
About Research Through Gaming
Research Through Gaming specializes in making games for research. These ResearchGames™ are strategically designed to produce more accurate data through a more engaging environment.
As Heard at:
Awards Received:
Now Presenting
Betty Adamou President and Founder Research Through Gaming
Follow along with Betty’s presentation: http://prezi.com/em-‐eiascrq5h/how-‐to-‐design-‐a-‐gamified-‐survey-‐7-‐things-‐you-‐need-‐to-‐do/
Now Presenting
John Johnson Chief Growth Officer Survey Analytics
New to This? Start Simple!
If you are doing surveys yourself, you don’t have to jump and make a game just yet. That’s what the experts (just like Betty) are here for. !
Taking small steps is the key to your success when incorporating gamification to your surveys.
Try Rewording Your Questions
Before !
What is your favorite video or computer game? !
After !
If you could only play one video game for the rest of your life, what would it be? !
Make Your Surveys More InteractiveLittle tweaks in the theme and question types you use can improve the user experience and flow of your survey.
!
✓ Interactive Sliders ✓ Star Ratings ✓ Smileys, Thumbs up/down ✓ Drag and Drop Ranking ✓ Images, Videos, Sounds
Try Turning a Survey Into a QuizUse what you know to your advantage! Set up a quiz. You get the information you need and the respondents get a tangible answer in return as an incentive. !
Survey Example Link: http://srvy.nl/QFtrHg
Encourage Social Media Sharing
The Conflict Between Surveys and GamesThere is an essential conflict between a survey and a true game. In a true game there is usually an expectation that player will play more than once. There is usually an expectation that players will change their responses in order to go through the next level.
Ray Poynter Director of Vision Critical University
Think Long Term and Win
Instead of just a survey, Sierra Nevada built their own gamified community to continuously have an easier way test new flavors entering the market…
Panel and Community Building 1011. Define and build profile info based
on a typical craft beer consumer !
2. Tap existing database for Sierra Nevada Beer Camp: Brewing with other craft breweries in the US
!
3. Deployment plan: sending beer surveys, profiling surveys, hold online/in person discussions on new flavor ideas, etc
Panel and Community Building 101 (con’t)4. Recruit via social media, bottles,
coasters, target geographic locations, etc.
!
5. Points and Rewards: Sierra Nevada iPhone bottle openers to all who sign up for the community.
!
6. Decide what kind of reports should be generated for brewers vs. consumers
Points and Rewards
Screenshot: Mindsight Strategies White Labeled Mobile Survey App (Opinion It)
Certain actions give points and points lead to rewards. !
Over 60% of businesses use gift cards for incentivizing. !
✓ Easy to Administrate ✓ Broad Coverage and Appeal ✓ Cost Effective
Badges and AchievementsBadges are powerful for behavior change and act as a guide to achieving end goals. !
First you must learn and focus on the needs of users and what drives their interactions to make badges stick. !
It’s important to consider badges part of a gamification system and not the whole experience.
Other Gamified Community Features
✓ Personalized Member Portals ✓ Cross-‐Platform Compatibility ✓ Push Notification Delivery ✓ Embedded RSS News Feeds ✓ User Discussion Boards ✓ Social Sharing and Referrals
Now Presenting
Gina Yeagley Director of Marketing Survey Analytics
ConclusionsGamification 1.0 (What We See Today) Example: Rewards Catalog Is the novelty rubbing off? !
✓ Very Little Personalization ✓ Points-‐Based Economy ✓ Mixed and Questionable Success
Gamification 2.0 (Future Projections) !
How can we increase effectiveness? !
✓ Panel and Community Building ✓ User Personas or “Player Types” ✓ Game Elements and Game Play ✓ Social Collaboration
Questions?!
Follow us on Twitter !
@SurveyAnalytics @RTG_LTD !
www.surveyanalytics.com !
www.researchthroughgaming.com !
