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Email marketing LIKE A BOSS
why you should start using email today!
Maria Wąchal Paul Jarczyński
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Great content Effective SEO
Acquisition of new customers
Own email list
What if i told you that email has an average ROI of £38 for each £1 spent
and
One in five companies report an ROI of over 70:1
DMA Email Client Report 2015
Email Marketing Industry Census 2014
McKinsey, 2014
ALFInsight Marketing 2016
ALFInsight Marketing 2016
ALFInsight Marketing 2016
An email list full of good-quality addresses is your key to success!
✓ Buying lists of subscribers
✓ Scraping lists from the Internet
✓ Using email addresses you already have but you were not given explicit
permission to use
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Email Marketing permission marketing
✓ If you are collecting electronic data you should use Double Opt-in.
✓ You know that the address is valid and in use
✓ You have legal permission of a subscriber
✓ Remember about the newsletter opt-in checkboxes
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An email with an activation link
• welcome email • a gift • welcome programme • thank you page
Confirmed
No confirmation
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Law in Poland
• Personal Data Protection Act
• Electronic Services Rendering Act
• Telecommunications Act
Welcome to the family!
Start building your list
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Your own website
This is probably the best place to start building your email list.
Here you can acquire the most loyal subscribers.
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Top of the page
Conversion Rate vs. Form Distance (250px blocks) From Top of Page
Data pulled from Unbounce landing page database
1 0-250px
5.12%
2 251-500px
9.64%
3 501-750px
11.78%
4 751-1000px
9.52%
5 1001-1500px
8.07%
6 1501-2000px
7%
CONVERSION RATEzone 2
zone 3
zone 4
zone 5
zone 6
zone 77
2001-2500px
6.08%
ZONE
zone 1best distance from top is
zone 3 666px
źródło: Oli Gardner #MKTFEST
Staraj się, aby formularz był przyczepiony do „dolnej belki strony”
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Right side of the page
24źródło: ClickZ https://www.clickz.com/clickz/column/2251920/case-study-30-percent-increase-in-email-list-growth
30% better conversion!
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On a blog
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Repeat the signup form at the end of a well converting article
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Pop-up - super effective when done smartly
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Pop-up conversion rules
• Present subscritpion benefits • Add social proof • Don’t push (capping 1) • Don’t show on mobile • Don’t show to existing subscribers
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FreshMail for WordPress Plugin Pop-up trigger options
• upon landing on a page • after spending certain time on a page • after scrolling to a certain part of a page • upon exiting
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Carrot Content
The average customer will give up all kinds of information in order to get relevant content
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Get your hands on your customers email addresses whenever and wherever you can!
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Define your audience
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Run the tweet which will promote the card and add many ### to expand the reach
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#IRL
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#RelationshipGoals
Keep them on a list
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Don’t cheat - tell what’s inside Make it nice and short Make it personal Avoid using spammy words
Email subject line is the first thing spotted by your subscriber!
59 BuzzSumo Research on Viral Headlines
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• X+ ways to • X answers to • make you laugh • can we guess • the science of • you can now • history of the
Trigrams work best
BuzzSumo Research on Viral Headlines
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Run A/B tests to find out which subject line fits your audience best!
63 HubSpot Survey 2014
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In email less is more
HTML Email VS Plain text email
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The most popular
op
Check before bedtime
On a work-mode
To start a day
Can’t I just send with Gmail?
