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HOW TO DRIVE TRAFFIC TO YOUR WEBSITE THROUGH INSTAGRAM. Can you guess how many active users Instagram has ever month? 5 million? 10 million? No, the number is more than a whopping 300+ million active users every month. To compare that number to other popular social networking sites, that’s more than Twitter, Tumblr or Snapchat. The user base of Instagram started growing rapidly in 2014 in which it achieved a massive 64% growth and became the fastest growing social networking media platform. The stats clearly tell us that Instagram is the new social marketing tool to promote any products or services, even driving traffic to a specific domain. In this article, we will teach you some of the most useful tips & tricks to drive traffic to your website and also sales for your product. Below are the best tips and tricks to do so. 1. Add your website’s link to the bio of your Instagram page The most common and effective way to attract your Instagram followers to your website is to give a link to your website in the bio that appears on top of the profile. The photo sharing social network lets you add only one website link or URL in your bio, so make sure you use it effectively; include the link to the best page of your website, in most, cases people use the home page. To add a link to your bio just click on Edit Profile in options and type your link in the website box and done. Now the link you entered in the website box will appear on your profile and every time a fan visits your profile, he/ she will click on the link. 2. Use the ultimate tool Have2Have it With the help of this tool- Have2Have it, you can use your bio link to drive customers to a page which looks and feels just like Instagram , where they will find images added by you and can click on them to purchase related products or to be driven to additional info on a new page referenced to the image. The popular news website “The New York Times” uses the Have2Have it tool on their Instagram page. They have attached a link made by the use of Have2Have it in their bio.

How to drive traffic to website through instagram

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Page 1: How to drive traffic to website through instagram

HOW TO DRIVE TRAFFIC TO YOUR

WEBSITE THROUGH INSTAGRAM.

Can you guess how many active users Instagram has ever month? 5 million? 10

million? No, the number is more than a whopping 300+ million active users every

month. To compare that number to other popular social networking sites, that’s

more than Twitter, Tumblr or Snapchat.

The user base of Instagram started growing rapidly in 2014 in which it achieved a

massive 64% growth and became the fastest growing social networking media

platform.

The stats clearly tell us that Instagram is the new social marketing tool to promote any

products or services, even driving traffic to a specific domain.

In this article, we will teach you some of the most useful tips & tricks to drive traffic to

your website and also sales for your product. Below are the best tips and tricks to do so.

1. Add your website’s link to the bio of your Instagram page

The most common and effective way to attract your Instagram followers to your

website is to give a link to your website in the bio that appears on top of the profile. The

photo sharing social network lets you add only one website link or URL in your bio, so

make sure you use it effectively; include the link to the best page of your website, in

most, cases people use the home page. To add a link to your bio just click on Edit Profile

in options and type your link in the website box and done. Now the link you entered in

the website box will appear on your profile and every time a fan visits your profile, he/

she will click on the link.

2. Use the ultimate tool Have2Have it

With the help of this tool- Have2Have it, you can use your bio link to drive customers to

a page which looks and feels just like Instagram, where they will find images added by

you and can click on them to purchase related products or to be driven to additional

info on a new page referenced to the image.

The popular news website “The New York Times” uses the Have2Have it tool on their

Instagram page. They have attached a link made by the use of Have2Have it in their bio.

Page 2: How to drive traffic to website through instagram

Whenever users click on their bio’s link, they are redirected to a page with many images

and news behind every image. Mostly, they keep the top stories of the day on their

Have2Have it pane.

By using an analytics dashboard, you can observe that which content category performs

the best and attract engagement, and then you can focus on creating a content strategy

according to your observations.

You can also track your link clicks by using shortened links from service like Bitly link or

vanity URL to know from your traffic is coming. By tracking links, you can increase the

revenue and subscribers to your blog posts, newsletters or email campaigns.

You can use the link tactic to drive traffic to an eCommerce website, YouTube channel

or company blog. To further broaden the chances of more traffic you can create an

Instagram page with download links that catch the emails of the users by asking them

before the download is started. The landing Instagram page should reflect your original

page’s look and feel to make it familiar with the user so that there is a more visual

connection.

3. Place a Call to Action on Images

Page 3: How to drive traffic to website through instagram

Post photos and videos that convert users Instagram users into website audience by

attracting them to some kind of contest running on your website.

For Example, in Canva’s posted photo shown below; the caption is appealing to the

users to go to the link in their bio to get a chance to win free access for 1 year. This is

really a good tactic. By this users will also open their profile to see other posts which

might interest them and maybe they will become regular visitors to their social media

profiles and website.

This strategy is very beneficial for social media contests where you can ask users to

enter several details like email address, their favorite content, etc. By analyzing the

favorite content of participants, you can also alter your content strategy according to

the likes of them. Also, the contests will drive huge engagement on your website when a

call to action is being used to take part in the competition.

4. Include a URL in video posts

According to experts, video posts generate 3 times more revenue and engagement than

photos, so it is definitely mandatory to post a 15 second spiced up post to get

engagement if you want more revenue. Now if you are wondering how can you direct

users to your website by using videos? Don’t worry, here is the answer.

Many popular brands like Dollar Shave Club post innovative videos to spice up the feed

of their brand page. Their videos work just like the TV commercials and are so fun that

you won’t scroll down without watching the whole videos.

Page 4: How to drive traffic to website through instagram

Dollar Shave Club’s videos include URL in a text overlay over the videos and a voiceover

too; promoting their website and products which play a very important role in driving

traffic to their website from Instagram. The videos they make have very funny and

engaging ideas which make the viewers to learn more by visiting their website.

5. Invest in Instagram Ads

Page 5: How to drive traffic to website through instagram

Instagram provides services to post your ads among the large user base of Instagram. By

investing in advertising on Instagram, you can target the right audience demographics

by observing people’s interests. If you create an ad efficiently and post it by targeting

the right audience, it is very likely to attract huge traffic to your website or blogs and

services.

Instagram ads are not just about photos or videos but they also have the capability to

hold a clickable to link to your website which increases the engagement by a huge

percentage and also generates direct revenue.

There are three kinds of Ads Instagram is offering to its user base:

Image

Page 6: How to drive traffic to website through instagram

Image Ads features single photos with a clickable “Learn More” button to drive

traffic to your website.

Video Ads

Video Ads are very different from the default video posts of Instagram. They can

be 30 seconds long, and you can select either landscape or a portrait format to be

featured in your advertisement. The video Ads also have clickable link button to

drive the users to a specific link you desire.

Carousel Ads

Page 7: How to drive traffic to website through instagram

Carousel Ads are basically enhanced version of the photos Ads. They can include

up to 4 photos of your choice. Photos are being showcased in a slideshow frame

by swiping left and right. Carousel Ads also includes the clickable link button to

increase the engagement and traffic driven rate by a huge percentage.

You can create Ads on Instagram by using Facebook’s Advert Creator. With Instagram

Ads, you can engage the audience in broader numbers and start conversations about

your campaigns.

6. Leverage the reach of Influencers

Sometimes, working on your own is not enough, you need some extra caliber of an

outside person and that is where the idea of reaching influencers knocks in.

Page 8: How to drive traffic to website through instagram

You can connect with Influencers which are popular in your niche (whether that’s

fashion, photography, technology, beauty, sports, etc) to create huge new traffic and

followers for your Instagram page and also website traffic. You can get your products or

services reviewed by Influencers that they will post on their Instagram Page. Make sure

that they include a proper call to action in their reviews which directs to your website.

Influencers are very likely to increase your traffic as they are trusted and already very

popular. They are followed by thousands and millions of fans who will see your product

review on the influencer’s page and will go to your website by using the call to action

button.

Summing Up

As you all probably know, Instagram is growing very fast in the category of revenue-

based social channel and is predicted to leave Google and Twitter behind by 2017.

Instagram is really a huge opportunity so you should make sure that you make your

Instagram content and marketing strategies by keeping various points (some of which

we have mentioned above) in mind. Though, we have given you every expert advice in

this article but still you should learn and explore because the world has endless

possibilities.

Page 9: How to drive traffic to website through instagram

Make sure you follow all the tactics we have told you about to drive traffic to your

various portals on the internet, whether they are Facebook, Twitter, Website or any

social network that exists on your marketing list.

So, we hope you liked the article. Please tell us what you think about these tactics? Have

you been successful in converting your Instagram page into revenue by following our

tactics? What tools do you use to monetize and market your Instagram? Do you have

any additional advice for us or if you want us to cover a specific topic, feel free to shoot

them in the comment box.

Bio- I am Savita Singh, a Tech blogger and internet Marketer from

Computergeekblog.com for more info about me visit https://about.me/savita_singh