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HOW TO DRIVE TRAFFIC TO YOUR
WEBSITE THROUGH INSTAGRAM.
Can you guess how many active users Instagram has ever month? 5 million? 10
million? No, the number is more than a whopping 300+ million active users every
month. To compare that number to other popular social networking sites, that’s
more than Twitter, Tumblr or Snapchat.
The user base of Instagram started growing rapidly in 2014 in which it achieved a
massive 64% growth and became the fastest growing social networking media
platform.
The stats clearly tell us that Instagram is the new social marketing tool to promote any
products or services, even driving traffic to a specific domain.
In this article, we will teach you some of the most useful tips & tricks to drive traffic to
your website and also sales for your product. Below are the best tips and tricks to do so.
1. Add your website’s link to the bio of your Instagram page
The most common and effective way to attract your Instagram followers to your
website is to give a link to your website in the bio that appears on top of the profile. The
photo sharing social network lets you add only one website link or URL in your bio, so
make sure you use it effectively; include the link to the best page of your website, in
most, cases people use the home page. To add a link to your bio just click on Edit Profile
in options and type your link in the website box and done. Now the link you entered in
the website box will appear on your profile and every time a fan visits your profile, he/
she will click on the link.
2. Use the ultimate tool Have2Have it
With the help of this tool- Have2Have it, you can use your bio link to drive customers to
a page which looks and feels just like Instagram, where they will find images added by
you and can click on them to purchase related products or to be driven to additional
info on a new page referenced to the image.
The popular news website “The New York Times” uses the Have2Have it tool on their
Instagram page. They have attached a link made by the use of Have2Have it in their bio.
Whenever users click on their bio’s link, they are redirected to a page with many images
and news behind every image. Mostly, they keep the top stories of the day on their
Have2Have it pane.
By using an analytics dashboard, you can observe that which content category performs
the best and attract engagement, and then you can focus on creating a content strategy
according to your observations.
You can also track your link clicks by using shortened links from service like Bitly link or
vanity URL to know from your traffic is coming. By tracking links, you can increase the
revenue and subscribers to your blog posts, newsletters or email campaigns.
You can use the link tactic to drive traffic to an eCommerce website, YouTube channel
or company blog. To further broaden the chances of more traffic you can create an
Instagram page with download links that catch the emails of the users by asking them
before the download is started. The landing Instagram page should reflect your original
page’s look and feel to make it familiar with the user so that there is a more visual
connection.
3. Place a Call to Action on Images
Post photos and videos that convert users Instagram users into website audience by
attracting them to some kind of contest running on your website.
For Example, in Canva’s posted photo shown below; the caption is appealing to the
users to go to the link in their bio to get a chance to win free access for 1 year. This is
really a good tactic. By this users will also open their profile to see other posts which
might interest them and maybe they will become regular visitors to their social media
profiles and website.
This strategy is very beneficial for social media contests where you can ask users to
enter several details like email address, their favorite content, etc. By analyzing the
favorite content of participants, you can also alter your content strategy according to
the likes of them. Also, the contests will drive huge engagement on your website when a
call to action is being used to take part in the competition.
4. Include a URL in video posts
According to experts, video posts generate 3 times more revenue and engagement than
photos, so it is definitely mandatory to post a 15 second spiced up post to get
engagement if you want more revenue. Now if you are wondering how can you direct
users to your website by using videos? Don’t worry, here is the answer.
Many popular brands like Dollar Shave Club post innovative videos to spice up the feed
of their brand page. Their videos work just like the TV commercials and are so fun that
you won’t scroll down without watching the whole videos.
Dollar Shave Club’s videos include URL in a text overlay over the videos and a voiceover
too; promoting their website and products which play a very important role in driving
traffic to their website from Instagram. The videos they make have very funny and
engaging ideas which make the viewers to learn more by visiting their website.
5. Invest in Instagram Ads
Instagram provides services to post your ads among the large user base of Instagram. By
investing in advertising on Instagram, you can target the right audience demographics
by observing people’s interests. If you create an ad efficiently and post it by targeting
the right audience, it is very likely to attract huge traffic to your website or blogs and
services.
Instagram ads are not just about photos or videos but they also have the capability to
hold a clickable to link to your website which increases the engagement by a huge
percentage and also generates direct revenue.
There are three kinds of Ads Instagram is offering to its user base:
Image
Image Ads features single photos with a clickable “Learn More” button to drive
traffic to your website.
Video Ads
Video Ads are very different from the default video posts of Instagram. They can
be 30 seconds long, and you can select either landscape or a portrait format to be
featured in your advertisement. The video Ads also have clickable link button to
drive the users to a specific link you desire.
Carousel Ads
Carousel Ads are basically enhanced version of the photos Ads. They can include
up to 4 photos of your choice. Photos are being showcased in a slideshow frame
by swiping left and right. Carousel Ads also includes the clickable link button to
increase the engagement and traffic driven rate by a huge percentage.
You can create Ads on Instagram by using Facebook’s Advert Creator. With Instagram
Ads, you can engage the audience in broader numbers and start conversations about
your campaigns.
6. Leverage the reach of Influencers
Sometimes, working on your own is not enough, you need some extra caliber of an
outside person and that is where the idea of reaching influencers knocks in.
You can connect with Influencers which are popular in your niche (whether that’s
fashion, photography, technology, beauty, sports, etc) to create huge new traffic and
followers for your Instagram page and also website traffic. You can get your products or
services reviewed by Influencers that they will post on their Instagram Page. Make sure
that they include a proper call to action in their reviews which directs to your website.
Influencers are very likely to increase your traffic as they are trusted and already very
popular. They are followed by thousands and millions of fans who will see your product
review on the influencer’s page and will go to your website by using the call to action
button.
Summing Up
As you all probably know, Instagram is growing very fast in the category of revenue-
based social channel and is predicted to leave Google and Twitter behind by 2017.
Instagram is really a huge opportunity so you should make sure that you make your
Instagram content and marketing strategies by keeping various points (some of which
we have mentioned above) in mind. Though, we have given you every expert advice in
this article but still you should learn and explore because the world has endless
possibilities.
Make sure you follow all the tactics we have told you about to drive traffic to your
various portals on the internet, whether they are Facebook, Twitter, Website or any
social network that exists on your marketing list.
So, we hope you liked the article. Please tell us what you think about these tactics? Have
you been successful in converting your Instagram page into revenue by following our
tactics? What tools do you use to monetize and market your Instagram? Do you have
any additional advice for us or if you want us to cover a specific topic, feel free to shoot
them in the comment box.
Bio- I am Savita Singh, a Tech blogger and internet Marketer from
Computergeekblog.com for more info about me visit https://about.me/savita_singh