How to Easily Automate Your Emails

© Constant Contact 2015

How to Easily Automate Your EmailsInspire your new subscribers to take action NOW!

© Constant Contact 2015

Online Marketing Coach who pushes her clients to do MORE….THINK

BIGGER…ACCOMPLISH MORE, in the online world

www.vanessa-cabrera.com

Vanessa Cabrera

Connect with me

facebook.com/yoursocialmediamentor Linkedin.com/in/vanessacabrera

@mentor-vanessacabrera

You receive...

3

Automation tools are good for you and them

Your customers receive...Clicks & downloads

Bring visitors to the door

Prompt reservations

Encourage calls

Coupons & discounts

Videos, guides, e-books

Support & assistance

Information & tips

91% of people

check their email daily

Source: Litmus

4

The Benefits of Email Automation

82% sign up for

email on brand websites

Source: Litmus

72% sign up

expecting discounts

Source: .slideshare.net/bluehornetemail

74%of marketers who

have used automation say they have

benefited from a competitive advantage

Source: Our Social Times & Constant Contact

55%of these marketers

say they have increased revenue

Source: Our Social Times and Constant Contact

96% of customers who

visit your website are not ready to buy

Source: Kissmetrics

5

Factors Preventing Small Businesses From Implementing Marketing Automation

63% Of visitors will not

return to your website

Source: Kissmetrics

46% Lack of time

43%Lack of budget

59%Lack of

knowledge

Agenda

6

1. What is an automation campaign?

2. How do you know if you should use one?

3. How to use it the RIGHT way

4.How others use automation tools

5. How to easily combine social media with your automated emails

6.How to create your own automated email(s)

7

What is an Automated Email?

What is an Autoresponder…Funnel…Drip?



Autoresponder

8

Welcome!

Autoresponder works while you do.

How does it work?

9


Subscriber joins via website, blog post, or social media channel or you manually add them to a list

A birthday email can be sent in advance of one’s special day

A special message can be sent in advance of milestone date

In a series, previous email sent triggers next in queue

When a contact is added to a list

Birthday event

Anniversary event

Previous email

Actions that trigger emails to send messages to new subscribers:


10

Date-based automation List Join automation

Series of messages sent to new subscribers

Messages initiate when prospects join mailing list

Triggered by subscription

One message sent to existing customers

Messages initiate on special dates/occasions

Triggered by data in contact record

Created in advance for marketing

Short, sweet & evergreen

Contains onecall-to-action

EmailWebsite

Social Media

Make a lasting impression. Every time.

Offer an incentive to join your mailing list – then

make it easy


They subscribe!

Autoresponder delivers incentive

immediately

Subscriber takes action by

redeeming coupon

Agenda

12



3. How to use it the right way

4.Next steps


13


If you answer ‘yes’ to any of these questions…Then Autoresponders are right for you

Do you send the same introductory information over & over?

Do you neglect to send information to new subscribers?

Do you believe each subscriber should receive a friendly welcome?

Do you want to create a lasting first impression immediately?

Do you have specialized sub-audiences with varying interests?

Do you want to celebrate customers’ birthdays?

Do you want to send annual reminders?

14


60%

Source: Fleishman-HillardChiefMarketer.com

Welcome Email = The MOTHER of all emails

Use Automation Campaigns.

Agenda

15



3. How to use it the RIGHT way

a.Identify the goal of an autoresponder series

b.Use evergreen content

c.Segment your contacts

4.Next steps


Identify the goal. Strategize.

3a. Identify the goal of an autoresponder series

A B

16

17

3b. Segmentation

18

Segment lists by your audience’s interests

19

Event Announcements

Free ShippingSpecial Offers and

Discounts

Free ShippingFree Shipping

New Product

Announcements

Event Announcements

Project Guides, Blogs

Generalized InterestSpecial Offers and

Discounts

Free Shipping

Special Offers and

Discounts

Generalized Interest

New Product

Announcements

Generalized Interest

Project Guides, Blogs

3c. Use evergreen content

Identify what you can offer - you have plenty

Record a video series via smartphone

Coupons, promo codes, consultations

or gifts

A special recipe

Highlight products, services, employees

with images

Share a collage of photos

Link to an informative blog post

Access to an e-book, webinar or podcast

A handout, cheat-sheet or How-To guide

Tell your story in installments

20

Make it timeless. Make it “evergreen”.

It is timeless, it never expires

It includes goal-driven calls-to-action

It’s short & sweet;informative, useful &

timely

Make it your best content.

22

How Real Businesses Are Automating their Emails

23

List Segmentation

24

4. How others use automation tools

Welcome Autoresponder Email Series

25


Other Ways to Use Autoresponders

A SMARTER way to look at Email Marketing

26


Other Ways to Use Autoresponders

A SMARTER way to look at Email Marketing


36

B2B example: Building Aspirations

Welcome Email: Sent Immediately

1st Automated Email: Sent day 3

2nd Automated Email: Sent day 6

3rd Automated Email: Sent day 11

37

How to Combine Autoresponders with Social Media

38

Use the URL link to your

sign up form throughout your online presence!

Agenda

41




4.How to Create YOUR OWN autoresponder

5. Next Steps

44

5-DAY WELCOME SEQUENCE AUTOMATION PROGRAM

• Scripts to all 5 emails

• The psychology and strategy behind each email to better help you create yours

• Access to 5 Facebook Livestreams where I cover the who, what, and why questions of each email

• Access to a 90 minute live training where I review the entire welcome sequence and share 3 other autoresponders I use to bring in automated revenue