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The challenge — creating a direct relationship with your viewer
Now that you’ve built your audience and figured out how to reach them (click here for a refresher!), it’s time to engage them.
This is the creative side of developing your audience. Your goal at this stage is to influence behavior and encourage them to take an action, like watching, downloading, following, liking, signing up, buying, subscribing, registering, voting, etc.
Engage fans
across all screens with emotion, connection,
participation, cooperation and loyalty.
Leverage creative technologies
to provide the most impactful messaging based on
audience knowledge and segmentation.
Provide 1:1 messaging
through dynamic creative executions where applicable.
Capitalize on interactivity
within units to provide the best possible experience for viewers with the brand
and content.
Create compelling offers, incentives and messaging
that will incent your fans to act.
Engaging your audience requires you to:
Now what?
Once your creative is out and fans start to engage, it’s time to measure. Don’t miss out on Part IV coming soon!
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Sign up for the full series below. Or, have us give you a call to discuss how you can use data to more effectively reach your audience.
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About Epsilon
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require.
Recognized by Ad Age as the No. 1 World CRM/Direct Marketing Network and No. 1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company.
For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.
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