How to Get 2 Million Followers on Pinterest: The Ultimate Guide

THE ULTIMATE GUIDE

HOW TO GET 2 MILLION FOLLOWERS ON PINTEREST

TABLE OF CONTENTS

HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E

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Chapter 1:OUR STORY .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4About.Vizified. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 5

Chapter 2:WHY YOU NEED PINTEREST .. . . . . . . . . . . . . . . . . . . . . . . . 7Wrong .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 8

Pinterest.Facts.Brands.Can’t.Ignore. . .. .. .. .. .. .. .. .. .. .. .. ..10

Small.Brands.Making.a.Big.Impact.. . . . . . . . . . . . . . . . . . . . . . . . . . 13

Chapter 3:12 TIPS ON INCREASING YOUR PINTEREST FOLLOWERS. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 181:.Inspire . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 19

2:.Optimize.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

3:.Engagement.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

4:.The.Science.of.a.Perfect.Pin.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

5:.Rich.Pins.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

6:.Pinterest.Scheduling. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 32

7:.People.Like.Challenges.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

8:.Use.Board.Widget’s . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 39

9:.Post.Original.Content.(Pins) .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

10:.Think.Niche.&.Don’t.Forget.to.Target.Men . .. .. .. .. .. .. .40

11:.Pins.are.Highly.Searchable:.Make.Yours.Easy.to.Find .. . 41

12:.Keep.an.Eye.on.Your.Analytics. .. .. .. .. .. .. .. .. .. .. .. .. .. .44

Chapter 5:HOW WE CAN HELP? . .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 46

Chapter 6:SOURCES. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..49

CHAPTER 1 :

OUR.STORY


5

HOW MANY PINTEREST FOLLOWERS WOULD MAKE

YOU HAPPY? A HUNDRED? A FEW THOUSAND? A

HUNDRED THOUSAND? HOW ABOUT A MILLION?

YES, WOULD YOU LIKE TO LEARN HOW TO

GET A MILLION PINTEREST FOLLOWERS?

Our.team.at.Vizified.has.been.there.and.done.it ..We’ve.had.full.

experience.growing.an.account.of.this.size ..In.fact,.we’ve.grown.

one.account.to.over.2.million.followers.and.it.is.now.one.of.the.top.

followed.Pinterest.brands.in.the.world ..SkyNews.recently.hailed.

Carhoots.as.“the start-up that leapfrogged an entire industry .”

This.is.certainly.a.great.accolade.that.couldn’t.have.been.done.

without.the.growing.Pinterest.community .

ABOUT VIZIFIED

http://news.sky.com/story/1016596/pinterest-website-can-help-build-business


6

With.Carhoots,.we.wanted.to.shake.up.the.automotive.industry,.

so.we.didn’t.advertise.in.the.conventional.way.through.trade.

magazines.and.expensive.PPC.campaigns ..As.a.small.startup.in.full.

bootstrapping.mode,.we.chose.social.media.as.a.way.to.reach.a.

new.target.audience ..

Pinterest.was.(and.still.is).one.of.the.fastest.growing.social.media.

platforms,.and.it.seemed.like.an.ideal.opportunity.to..get.our.

point.of.view.out.there.and.capture.a.large.audience ..No.one.was.

pinning.any.automotive.content—it.was.all.cupcakes.and.wedding.

cakes—so.we.targeted.that.niche.and.pumped.out.high-end.

automotive.content,.or.“car.porn,”.as.we.like.to.call.it ..We.soon.saw.

rapid.growth,.increasing.from.10.thousand.followers.to.2.million.in.

just.10.months’.time .

That.is.what.we.love.about.Pinterest ..You.can.growth.hack.your.

way.to.1.or.2.million.followers.without.any.money.spent ..That’s.

what.we.did,.and.we’re.going.to.show.you.our.secrets .

What.we.learned.during.that.time.was.tremendous.and.invaluable.

to.any.company ..The.key.to.success.was.sharing.visually.appealing.

images.that.drive.inspiration,.trigger.social.interaction,.and.

stimulate.conversation ..As.a.result,.people.are.more.likely.to.click.

through.to.a.website .

CHAPTER 2:

WHY.YOU.NEED.PINTEREST


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If.you’ve.been.consistently.involved.in.your.other.social.media.

activities,.chances.are.you.might.be.wondering.how.an.image-

based.site.could.benefit.you ..After.all,.doesn’t.everyone.use.

Facebook.and.Twitter?.And.if.they.do,.surely.you’re.reaching.them.

through.those.avenues,.right?

Wrong .

According.to.some.recent.reports,.Pinterest.is.now.the.single

biggest social media driver of internet traffic!.Moreover,.it.is.also.

the.most.active.social.network.in.the.universe.of.mobile.users—

with.3/4.of.all.Pinterest.users.accessing.content.from.their.mobile.

http://corp.wishpond.com/pinterest-marketing-resources-for-business/15-facts-you-need-to-know-about-pinterest/



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devices ..And.if.you.don’t.think.that.statistic.is.a.big.deal,.just.

consider.the.ubiquitous.nature.of.mobile.technology.these.days;.it.

sometimes.seems.as.though.everyone.around.us.is.accessing.one.

mobile.device.or.another .

These.users.are.doing.more.than.just.looking.at.random.images,.

too ..From.2013.to.2014,.the.volume.of.orders.for.real.products.

and.services.that.were.placed.through.Pinterest.jumped.by.almost.

80% .

That demonstrates one clear fact: Using.Pinterest.can.offer.

your.business.an.opportunity.to.reach.buyers.who.might.otherwise.

never.encounter.your.marketing .


10

PINTEREST FACTS BRANDS CAN’T IGNORE

Some other facts you might find enlightening as you ponder

your absence from this part of the social media landscape:

•. .There are over 70 million Pinterest users and

counting. 79%.of.them.are.based.in.the.United.States .

•. .Pinterest is a referral powerhouse.and.is.responsible.

for.41%.of.ALL.e-commerce.traffic .

•. 93% of users have used Pinterest to plan a purchase,.

and.80%.of.purchases.through.Pinterest.are.made.via.


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mobile.with.an.average.order.value.higher.than.Facebook.

and.Twitter.at.$80 .

•. When people log in to their Pinterest accounts,

they tend to remain engaged for roughly 15 minutes

straight. That.commitment.to.the.platform.offers.a.

tremendous.opportunity.for.you.to.catch.their.attention .

•. Did you know that 75% of Pinterest usage takes

place on mobile phones?.It.is.vital.that.your.site.is.

mobile-friendly ..This.statistic.is.even.more.important.now.

with.the.announcement.of.buyable.pins.for.Pinterest.app.

users ..It.allows.you.go.from.pin.to.product.without.ever.

leaving.the.app .

•. .Pinterest pins tend to remain relevant for much

longer than posts on Facebook or even Twitter..By.

some.estimates,.a.pin.can.remain.in.the.public.eye.1600.

times.times.longer.than.content.on.other.social.media.

sites .

•. .Your image content can potentially still be

generating engagement and web traffic for months

after you first pin it! Long-tail.search,.Pinterest.

categories,.and.auto-scroll.all.contribute.to.a.continuous.

cycle.of.sharing,.meaning.pins.have.the.potential.to.drive.

traffic.for.several.months.longer.than.tweets.or.Facebook.

posts .

http://techcrunch.com/2014/02/06/now-with-75-of-all-traffic-coming-from-apps-pinterest-revamps-its-mobile-website/



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•. Pinterest reports that more than 9/10 users have

made online purchases in the last nine months..One.

study.even.indicates.that.the.network’s.users.are.ten.

percent.more.likely.to.purchase.something.online.than.

users.of.other.social.media.platforms .

•. .Pinterest is retaining and engaging users as much as

2-3 times as efficiently as Twitter.was.at.a.similar.time.

in.its.history .


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Obviously,.the.potential.upside.for.your.business.is.something.that.

you.can’t.afford.to.miss ..Of.course,.to.make.effective.use.of.the.

network’s.potential,.there.are.some.things.you’ll.need.to.know ..The.

good.news.is.that.there.is.no.steep.learning.curve.for.businesses,.

so.getting.a.Pinterest.campaign.up.and.running.can.be.a.fairly.

simple.process .

SMALL BRANDS MAKING A BIG IMPACT

You.don’t.have.to.be.a.celebrity.or.have.a.marketing.account.

of.millions ..In.fact.take.a.look.at.the.top.followed.accounts.on.

Pinterest.below—none.of.them.are.big.name.brands.or.celebrities ..

You.can.gain.followers.just.by.sharing.quality.content.and.images.

that.people.enjoy.looking.at .


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1. L.L.BEAN

L .L ..Bean.has.boards.with.fun.photos.and.gift.ideas.that.show.you.

they.care.about.their.customers,.so.in.turn,.the.customers.trust.

them.more ..After.all,.the.customers.have.to.be.your.main.priority,.

and.with.the.kind.of.boards.that.it.has,.L .L ..Bean.certainly.is.on.the.

right.track .


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2. ETSY

Etsy.is.every.DIY,.handmade,.and.artisan.lover’s.paradise!.The.

website.is.a.place.for.people.to.sell.their.handmade.goods ..What’s.

great.about.its.Pinterest.page.is.that.it.is.categorical,.so.you.don’t.

actually.have.to.go.to.the.original.website.to.see.what.you.could.

buy .

https://www.etsy.com/

http://www.pinterest.com/etsy/


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3. JETSETTER

While.Jetsetter.is.a.website.that.lets.you.plan.your.travels.and.

can.give.you.the.best.deals.when.it.comes.to.flight.and.hotel.

accommodations,.its boards.are.actually.interesting.and.will.

awaken.your.own.sense.of.wanderlust!

http://www.jetsetter.com/

http://www.pinterest.com/jetsetterphoto/


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Some.boards.are.dedicated.to.specific.places.such.as.Ireland,.

Provincetown,.or.Istanbul,.while.some.are.about.knowing.the.

best.getaways.five.minutes.from.your.city,.or.where.the.most.

fashionable.cities.in.the.world.are ..They.even.have.travel.bucket.

lists.and.travel.quotes.that.will.surely.pique.your.curiosity.and.get.

you.booking.those.flights.in.no.time!

4. CARHOOTS

Follow.the.Pinterest.account.of.website.Carhoots.for.a.hearty.dose.

of.“car.porn .”.It’s.the.number.one.automotive.influencer.on.the.

site.and.has.specialized.in.making.car.content.fun,.accessible,.and.

engaging.for.a.wide.Pinterest.demographic .

CHAPTER 3:

12.TIPS.ON.INCREASING.YOUR.PINTEREST.

FOLLOWERS


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1: INSPIRE

You.want.to.inspire.your.followers ..People.aren’t.interested.in.your.

problems ..Sell.your.ideas:.make.boards.about.a.certain.lifestyle.

topic.instead.of.just.a.board.with.your.products ..This.will.likely.

improve.your.sales ..

Ask yourself:.What.would.you.want.to.see.while.shopping?

“VISUAL AND CREATIVE INSPIRATION ON

PINTEREST BUILDS THE FOUNDATIONS

FOR A KILLER SALES STRATEGY”

–.LEE.MALCHER,.CARHOOTS


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2: OPTIMIZE

Optimize your boards to make sure they can help you gather

followers:

•. Use a short board name. The.first.thing.you.want.to.do.

is.to.give.it.a.short.board.name ..The.first.25.characters.of.

the.board.name.will.be.visible.on.your.profile.page.itself ..

When.it.gets.longer.than.this,.people.will.need.to.click.on.

the.board.to.see.the.entire.name ..So.make.sure.you.keep.

your.board.length.within.25.characters.so.that.people.

can.easily.identify.what.it.contains.and.follow.it.without.

having.to.click.through.and.browse .

•. Add a good description. Also.add.a.good.description.

to.your.boards ..Focus.more.on.writing.an.engaging.

description.than.an.SEO.friendly.one ..Of.course,.SEO.

plays.an.important.role,.but.engagement.is.more.

important.on.any.social.network,.so.place.your.focus.on.

engaging.your.audience ..Once.you.are.sure.it.is.engaging.

enough,.you.can.search.engine.optimize.it ..Keep.it.short,.

just.about.two.to.three.lines ..In.it,.explain.what.your.

board.is.about,.what.you.share,.and.how.they.will.find.it.

helpful .


2 1

•. Choose a good board cover..By.default,.the.first.pin.on.

your.board.is.chosen.as.the.board.cover,.but.you.do.have.

the.option.to.set.one.of.your.pins.as.the.board.cover ..

You.can.also.drag.it.around.until.it.looks.its.best.in.the.

217x147.pixels.of.space.allotted .

•. Add a category. Also.add.categories.to.your.board,.for.

when.you.add.pins.to.the.board.they.will.also.appear.in.

the.categories.section.of.Pinterest,.which.helps.your.pins.

get.more.exposure ..These.pins.will.then.lead.back.to.your.

boards,.thereby.helping.you.obtain.followers .

3: ENGAGEMENT

“THE MORE YOU ENGAGE, THE MORE PEOPLE

WILL ENGAGE WITH YOU.”

-.JAMES.WADDINGTON

Pinterest.is.unique.in.that.it.allows.you.to.engage.with.your.

customers.on.an.intimate.level,.which.triggers.social.interaction.

and.stimulates.conversation ..People.who.enjoy.viewing.what’s.

pinned.on.Pinterest.are.more.likely.to.make.a.resulting.purchase .

Visual.imagery.drives.inspiration;.it’s.what.makes.you.want.to.buy.

products.people.see.online .


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ENGAGE WITH YOUR COMMUNITY

Engage.with.your.community.through.visually.engaging.images.

that.communicate.your.brand.vision,.culture,.and.personality ..

This.then.drives.people.to.your.site.naturally.and.increases.brand.

awareness.and.exposure .

•. .Constantly.re-pin.other.people’s.pins .

•. .Keep.liking.other.people’s.pins .

•. .Comment.on.other.people’s.pins .

•. .Make.sure.you.thank.people.for.pinning.and.re-pinning .


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WORK WITH OTHER BRANDS & INFLUENCERS

There.are.pinners.out.there.with.the.same.interests,.the.same.

visions,.who.would.love.to.partner.up.with.you ..You.can.use.them.

to.drive.more.traffic.to.your.pins.and.website ..This.is.a.great.way.

to.expand.your.brand ..Often,.pinners.will.do.this.in.exchange.for.a.

small.fee.or.some.advertising .


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4: THE SCIENCE OF A PERFECT PIN

We’ve.consulted.various.Pinterest.experts.and.science-backed.

research.to.give.you.the.science.behind.the.perfect.pin .

Here are five science-backed facts:

•. .Vertical Pins = Double Engagement

Tall.photos.look.better.on.Pinterest.than.wide.ones.

due.to.the.way.Pinterest.displays.photos ..Pinterest.

doesn’t.limit.the.vertical.size.of.images.pinned—

vertical.pins.take.more.screen.space.and.are.more.

visually.appealing.than.short.wide.ones ..Images.with.

an.aspect.ratio.of.2:3.and.4:5.have.60%.more.re-

pins.than.all.other.pins ..For.an.image.that.is.exactly.

544.pixels.wide,.a.good.height.would.be.around.


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896.pixels ..Using.photo.editing.tools.like.Canva.or.

PicMonkey.is.a.great.way.to.create.these.vertical.

images.for.maximum.effect .

“Images with an aspect ratio of 2:3 and 4:5 have 60%

more re-pins.”

•. .Use Lighter Images

Did.you.know.that.very.light.and.very.dark.images.are.

not.re-pinned.as.often?.In.fact,.the.re-pinning.rate.for.

images.of.medium.lightness.is.20.times.higher.than.

for.images.that.are.mostly.black.and.8.times.higher.

than.images.that.are.mostly.white .

“The re-pinning rate for images of medium lightness

is 20 times higher than for images that are mostly

black...”

•. .White Space and Faces Just Don’t Work

Images.that.contain.less.than.30%.background.(e .g ..

white.space).are.re-pinned.the.most,.so.make.your.

product.tell.a.story ..Another.amazing.fact.is.that.

brand.images.without.faces.receive.23%.more.re-pins ..

Less.than.1/5.of.images.on.Pinterest.today.have.the.

presence.of.faces .

“Brand images without faces receive 23% more

re-pins.”

https://www.canva.com/

http://www.picmonkey.com/


26

•. .Write Powerful Descriptions

People.love.stories ..They.love.to.imagine.your.product.

in.a.certain.situation ..They.hope.it.will.make.them.feel.

a.certain.way ..The.best.way.to.go.about.this.is.to.stick.

to.straightforward.and.simple.descriptions.that.evoke.

emotion ..These.will.give.you.more.room.on.the.grid.

visually.and.will.make.your.content.stand.out ..Try.for.

a.description of between 200 and 310.characters ..

According.to.Dan.Zarrella,.who.researched.11,000.

pins,.that’s.the.most.re-pinned.and.commented-upon.

description.range .

“Try for a description of between 200 and

310 characters...that’s the most re-pinned and

commented-upon description range.”

•. .Clear CTAs Win the Day

Did.you.know.that.featuring.a.clear.“call.to.action”.

increases.the.engagement.of.a.pin.by.80%?.With.

every.buyable.pin.you.should.include.a.CTA.with.

the.desired.action.you.want.your.followers.to.

take ..Experiment.with.different.CTAs.in.every.pin.

description.like.“click.here,”.“buy.here,”.or.“click.for.

discount .”.Just.like.any.other.social.media.platform,.

you.need.to.tell.your.followers.what.to.do .

“A clear “call to action” increases the engagement of a

pin by 80%

http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html


27

5: RICH PINS

Rich.pins.are.valuable.features.that.enable.you.to.include.vital.

information.with.your.image.pins ..For.instance,.a.picture.of.one.

of.the.products.you.offer.could.also.include.things.like.a.place.

pin.that.provides.a.map.showing.where.your.store.is.located,.or.

a.product.pin.with.important.information.about.the.item ..We’ve.

found.that.our.rich.pins.actually.rank.higher.in.the.Pinterest.smart.

search,.and.rich.pins.will.make.it.more.likely.for.your.pin.to.be.

found.through.Google.searches

Rich.pins.are.a.great.way.to.boost.your.business ..They.don’t.just.

contain.information,.but.people.who.have.re-pinned.your.pins.will.

get.notified.when.you.make.changes,.such.as.changes.to.your.

prices ..This.is.a.great.way.to.keep.people.up.to.date.with.your.

newest.sales,.because.they.will.be.notified.through.mail ..It.doesn’t.

stop.here,.either,.because.you.will.also.be.eligible.for.Pinterest.

feeds ..Let’s.get.selling .

All.totaled,.there.are.six.rich.pin.choices.that.you.can.make,.

including.the.two.mentioned.above,.plus.movie,.article,.and.recipe.

pins .


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PRODUCT PINS

ARTICLE PINS

https://www.pinterest.com/pinterest/products-we-love/

https://www.pinterest.com/pinterest/pin-now-read-later/


29

PLACE PINS

RECIPE PINS

https://www.pinterest.com/pinterest/pack-your-bags/

https://www.pinterest.com/pinterest/delicious-eats/


30

MOVIE PINS

APP PINS

Gaining.access.to.rich pins.can.take.a.few.weeks,.and.there.is.

a.slightly.technical.process.that.must.be.endured ..However,.it.

is.a.feature.that.you.really.should.try.to.obtain.if.you.want.to.

maximize.your.Pinterest.results!.You.can.also.simplify.the.process.

considerably.by.having.a.developer.handle.the.process.for.you .

https://www.pinterest.com/pinterest/lights-camera-action/

https://www.pinterest.com/appstore/

https://business.pinterest.com/en/rich-pins


3 1


32

6: PINTEREST SCHEDULING

Like.on.most.other.social.media.networks,.a.consistent sharing

strategy.is.important.on.Pinterest.in.order.to.build.your.following .

Most.marketing.experts.agree.that.spreading.your.pins.throughout.

the.day.is.a.handy.thing.to.do.so.that.you.are.not.bombarding.

users.and.maximizing.engagement ..Varying your timing.exposes.

you.to.different.segments.of.the.Pinterest.population.and.can.lead.

to.more.exposure,.re-pins,.and.followers .

Here are some tips backed up by research from Buffer:

•. .Pin.15.to.30.items.per.day,.with.pins.spread.throughout.

the.day .

•. .Best.day?.Saturdays.are.prime.time ..

https://blog.bufferapp.com/consistency-social-media-blogging


https://blog.bufferapp.com/the-4-reasons-to-optimize-timing-of-social-media


33


34

Studies.have.shown.that.the.best.way.to.maximize.your.Pinterest.

benefits.is.to.have.a.goal.of.pinning.at.least.ten.times.during.each.

day ..Remember,.this.is.about.engagement.over.the.long.term ..One.

pin.is.the.equivalent.of.erecting.a.billboard.on.the.side.of.a.lonely.

stretch.of.highway ..Ten.or.more.is.a.real.dialogue!

HERE IS CARHOOTS’ PINTEREST SCHEDULE:

Since.uncovering.all.this.research,.we.thought.it.might.be.handy.to.

use.it.to.craft.our.schedule.for.Carhoots’ Pinterest account ..We’d.

love.to.share.it.with.you.here!

Since.we’re.a.smaller.team,.we’re.starting.our.Pinterest.scheduling.

on.the.lower.end.of.the.5-30.range,.with.15.pins.per.weekday.and.

15-20.on.weekends .

On.weekdays,.we’re.clustering.posts.between.3-5p .m ..and.8-11p .m ..

(All.times.are.Eastern .)

https://www.pinterest.com/bufferapp/


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Monday: Good.intentions.in.fitness

Tuesday: Gadgets.are.all.the.rage.in.technology

Wednesday:.Need.a.little.something.to.get.through.the.

week.—.inspirational.quotes

Thursday: Threads.lead.Thursday.with.fashion

Friday: Funny.GIFs.bring.comic.relief.to.the.end.of.the.week

Saturday: Vacations.are.top.of.mind.with.travel

Sunday: the.week.closes.with.food.and.craft.ideas


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HOW OFTEN SHOULD YOU PIN?

The.sky.is.limit.in.terms.of.pinning.volume.according.our.friends.

at.Ahalogy .com ..This.is.backed.up.by.the.growth.and.great.results.

seen.by.Carhoots.and.their.pinning.schedule ..

“TO INCREASE YOUR PINTEREST ENGAGEMENT AND

GROW YOUR TRAFFIC. PIN 15 TO 30 ITEMS PER

DAY, WITH PINS SPREAD THROUGHOUT THE DAY.”

-.LEE.MALCHER,.CEO.CARHOOTS .COM


37

7: PEOPLE LIKE CHALLENGES

Try.running.a.contest;.when.done.right,.this.can.improve.your.

traffic.a.lot!.Be.careful,.however,.and.read.the.Pinterest.contest.

guidelines.first ..Some.versions.of.contests.aren’t.permitted;.you.

don’t.want.to.get.in.trouble,.do.you?

Here are some tips:

•. .Creativity is attractive!.Be.original.and.keep.it.fun .

•. .Make it worthwhile..For.example,.hand.out.a.coupon.to.

the.person.that.wins .

•. .Look around. You.might.get.some.ideas.out.of.other.

contests .

•. The digital age..Certain.apps.can.help.you.organize.

your.contests.(i .e ..Gleam,.Wishpond,.and.even.Facebook) .

A GREAT PINTEREST COMPETITION CASE STUDY FROM DONBAGO:

Dobango,.a.social.gaming.platform,.built.the.first.Pinterest-based.

social.gaming/marketing.platform .

To.test.out.their.new.system,.they.decided.to.beta.test.on.their.

own.brand.with.a.4th.of.July.contest.on.Pinterest.with.a.$1,000.

grand.prize ..Their.beta.efforts.generated.a.LOT.of.buzz.around.the.

web.due.to.their.unique.social.gaming.approach .

The.objective.behind.Dobango’s.4th.of.July.contest.was.to.

develop.more.brand.awareness.around.their.new.Pinterest.gaming.

http://dobango.com/


38

platform ..To.do.this.they.asked.participants.to.submit.their.favorite.

4th.of.July.images ..These.pictures.ranged.from.favorite.4th.of.July.

foods.to.a.stylish.patriotic.cat .

Each.participant.had.to.create.a.Dobango.account,.submit.their.

entry,.and.follow.Dobango.on.Pinterest ..The.Dobango.proprietary.

gaming.platform.would.then.upload.these.images.onto.the.4th of

July Pinterest board.found.on.Dobango’s company profile ..The.

most.votes/likes.determined.the.winner.of.the.contest .

The result was a whopping 167% increase in Pinterest referral

traffic and 4,500 new Pinterest followers.

ONE OF THE SUBMISSIONS FOR DOBANGO’S 4TH

OF JULY PINTEREST CONTEST.

http://pinterest.com/dobango/dobango-s-4th-of-july-pinterest-contest/

http://pinterest.com/dobango/dobango-s-4th-of-july-pinterest-contest/

http://pinterest.com/dobango/


39

8: USE BOARD WIDGET’S

A.great.tool.that.can.help.attract.Pinterest.followers.is.the.board.

widget ..We.had.a.strategy.to.add.the.board.both.to.our.website.

and.other.websites.using.the.widget.builder ..Realizing.the.huge.

potential.of.Pinterest,.we.partnered.up.with.eBay.on.a.join.board.

and.placed.it.on.their.website ..This.board.displayed.30.of.our.

latest.pins,.and.when.people.clicked.on.it.they.were.sent.to.our.

board—a.strategy.that.increased.our.followers.and.in.turn.eBay’s.

from.10,000.to.over.30,000 ..Win-win!

9: POST ORIGINAL CONTENT (PINS)

Did.you.know.that.80%.of.the.posts.on.Pinterest.are.re-pins?.

This.not.only.demonstrates.immense.viral.qualities.at.work.in.the.

Pinterest.community,.but.also.the.opportunity.to.produce.fresh.

new.original.content.that.is.more.likely.to.be.shared .

Carhoots.has.over.8,000.pins.directing.to.its.site,.a.mixture.of.

product.pins.(car.porn.pictures).and.article.pins.(viral.articles) ..

This.amasses.to.over.80,000.visits.from.the.platform.each.month.

because.of.this.valuable.content .


40

10: THINK NICHE & DON’T FORGET TO TARGET MEN

If.you.have.heard.of.Pinterest,.chances.are.that.you’ve.been.told.

that.it’s.a.site.most.frequented.by.women ..While.that.was.true.just.

a.couple.of.years.ago,.fully a third of current signups are male, and

that number is growing .

“DID YOU KNOW? A THIRD OF ALL CURRENT SIGNUPS

ARE MALE, AND THAT NUMBER IS GROWING.”

For.men,.those.categories.are.somewhat.different ..While.food.and.

drink.and.do-it-yourself.content.remain.popular.with.the.guys,.

so.too.does.technology,.gardening,.and.humor ..That.last.one.is.

important,.because.it.offers.you.a.way.to.connect.with.those.men.

on.an.almost.universally.understood.level .

http://techcrunch.com/2015/01/23/pinterest-goes-after-the-male-demographic-with-debut-of-new-search-filters/

http://techcrunch.com/2015/01/23/pinterest-goes-after-the-male-demographic-with-debut-of-new-search-filters/


41

Niche.topics.are.still.highly.pinnable ..Just.because.your.business.

is.not.directly.involved.with.those.top.categories.doesn’t.mean.

that.they.have.no.applicability.to.your.marketing.efforts ..Creative.

marketing.and.a.playful.approach.to.your.pins.can.make.it.easier.

to.avail.yourself.of.the.popularity.of.those.top.categories .

“GO NICHE TO TARGET SPECIFIC DEMOGRAPHICS

AND CREATE INSPIRING VISUAL CONTENT,

AND YOU WILL SOON BECOME A THOUGHT

LEADER IN YOUR RESPECTED FIELD. THAT’S

WHAT CARHOOTS DID, AND WE NAILED IT!”

-.JAMES.WADDINGTON,.CO-FOUNDER.VIZIFIED

11: PINS ARE HIGHLY SEARCHABLE: MAKE YOURS EASY TO FIND

No.matter.what.frequency.and.timing.you.choose,.every.pin.you.

share.is.well.worth.it.in.the.long.run ..Pinterest.is.a.visual.search.

engine.and.highly.searchable ..Therefore,.pins.can.have.a.very.long.

shelf.life ..In.fact:

In studying the half-life of pins, Piqora discovered that:

•. .40%.of.clicks.happen.within.the.first.day .

•. .70%.of.clicks.happen.within.the.first.2.days .

•. .The.remaining 30%.of.clicks.come.all.the.way.through.30.

days.and.beyond .


42

The.key,.Vizified.Co-Founder.James.Waddington.explains.in.an.

interview.with.us,.is.that.Pinterest.visitors.browse.and.search.the.

network.in.a.way.that.makes.it.as.much.like.a.search.engine.as.a.

social.network .

“IN THE WORLD OF GOOGLE, 70% OF SEARCHES

ARE LONG-TAIL, COMPOSED OF FOUR OR MORE

WORDS,” JAMES SAYS. “THE SAME THING IS

HAPPENING ON PINTEREST … SEARCHING, AND

THE WAY THE NEW PINTEREST SMART FEED

WORKS, MEANS THAT OLD PINS ARE RESURFACED

AROUND THE CONTENT YOU WANT.”

-.JAMES.WADDINGTON,.CO-FOUNDER.VIZIFIED


43

TIPS TO MAKE YOUR PINS SEARCH-READY

With.Pinterest’s.smart.feed,.we.can.expect.more.people.to.

discover.pins.through.search.and.discovery .

Here are some tips that could help you set yourself up for

search success:

•. .Make.sure.all.your.content.has.rich,.pinnable,.and.well-

captioned images .

•. .Make.sure.your.pins.link.to.a.useful.and.relevant.website .

•. .Move.keywords.toward.the.front.of.board.names.and.pin.

descriptions.to.make.them.easy.to.find .

http://searchengineland.com/6-simple-tips-optimizing-pinterest-search-pinterest-engineer-smx-204935



44

•. .Optimize.your.headlines.and.image.fields ..Pinterest.pulls.

in.an.image’s.caption ..(If.there.is.no.caption,.it.pulls.alt.

text.instead,.and.failing.that,.the.meta.title .)

•. .Add.advice,.instructions.or.how-tos.when.you.can—

informative.Pins.are.up to 30% more engaging.than.other.

Pins!

12: KEEP AN EYE ON YOUR ANALYTICS

Last.but.not.least,.keep.track.of.your.traffic ..Pinterest.is.definitely.

faster.at.building.a.larger.audience.than.Twitter,.LinkedIn,.and.

Reddit ..So.what.about.your.website?.Pinterest.analytics.can.show.

you.how.much.traffic.your.own.website.gets.from.your.pins .

These.data.include.things.like.how.many.comments.a.pin.receives,.

how.many.times.it.has.been.liked,.and.how.often.it.gets.re-pinned.

by.others .

https://business.pinterest.com/en/blog/closer-look-making-great-pins-and-boards


45

Beyond.that,.however,.you.can.also.compare.how.your.board.is.

performing.versus.those.of.your.business.competitors,.while.also.

keeping.a.watchful.eye.on.their.Pinterest.activities ..As.for.your.own.

business,.you.can.see.how.your.brand.is.faring.on.Pinterest,.which.

pins.are.delivering.the.results.you.need,.and.how.your.industry.is.

doing.overall .

FINAL WORD

Pinterest.is.becoming.the.most.popular.social.network.out.there,.

and.more.and.more.brands.are.generating.thousands.of.visitors.

and.in.turn.making.lots.of.money.from.it ..If.you.have.good.

products.or.services,.especially.ones.that.appeal.to.women,.you.

should.definitely.consider.leveraging.it .

Now.over.to.you!.If.you.follow.this.guide.we’ll.guarantee.you’ll.

get.more.Pinterest.followers ..In.return.seeing.a.greater.brand.

awareness,.more.website.visits.and.in.return.increased.sales.and.

conversions .

CHAPTER 5:

HOW.WE.CAN.HELP?


47

Meet.Vizified ..We.launch.ambitious.brands.on.Pinterest.and.the.

visual.web ..Our.network.of.social.influencers.exposes.and.pins.your.

branded.content.to.its.own.collective.audience.of.over.2.million.

fans.and.followers ..This.will.see.your.brand’s.engagement.levels,.

impressions,.and.website.hits.go.through.the.roof .

Here is what our client, the e-commerce giant, eBay said:

“In.April,.2014,.we.engaged.in.a.very.successful.pilot.

campaign.with.the.Vizified.team.and.Carhoots,.one.of.

their.automotive.influencers ..The.results.saw.them.increase.

our.Pinterest.following.by.255%.to.over.30,000.followers.

and.generated.over.150,000.social.interactions.with.the.

eBay.brand.to.a.unique.relevant.audience ..A.year.later.and.

Carhoots.consistently.delivers.eBay.with.over.13.million.

impressions.per.month!”


48

Vizified.receive.50%.more.engagement.on.average.than.Pinterest.

promoted.pins!

“50% MORE ENGAGEMENT ON AVERAGE

THAN PINTEREST PROMOTED PINS”

So,.if.you.want.to.maximize.brand.awareness.through.optimum.

pin.engagement,.and.in.turn.boost.sales,.Vizified.is.your.number.1.

choice .

CHAPTER 6:

SOURCES


50

IMAGES & INFOGRAPHICS:https://Pinterest.com


http://www.quicksprout.com/2014/01/17/how-to-increase-your-pinterest-engagement-by-275/

http://blog.wishpond.com/post/44155339712/infographic-how-users-interact-on-pinterest

https://blog.bufferapp.com/pinterest-scheduling-frequency-timing


ARTICLES: https://business.pinterest.com/en


http://www.socialmediaexaminer.com/how-to-get-more-pinterest-followers/


www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_21852281.html





https://blog.bufferapp.com/pinterest-marketing-guide-tips



https://blog.bufferapp.com/pinterest-tools


http://www.socialfresh.com/pinterest-infographic/


http://www.vizified.com/featured/how-to-get-more-pinterest-followers/

https://Pinterest.com








https://business.pinterest.com/en


http://www.socialmediaexaminer.com/how-to-get-more-pinterest-followers/










https://blog.bufferapp.com/pinterest-marketing-guide-tips



https://blog.bufferapp.com/pinterest-tools



http://www.socialfresh.com/pinterest-infographic/


http://www.vizified.com/featured/how-to-get-more-pinterest-followers/

Marketing

How to Get 2 Million Followers on Pinterest: The Ultimate Guide