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Starting a business blog is no small feat
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Here’s a quick guide with methods we have used to increase viewership and gain leads for
our clients.
Staying relevant in your area of expertise by creating valuable content takes a lot of effort and
patience. Even more difficult is to get steady traffic on your blog and to keep those readers engaged
and returning for more.
PREPARATION- BEFORE YOU WRITE THE BLOG
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1. Create Buyer Personas
Research and understand your users to shape your content accordingly. Understand your audience and their needs to create a blog content strategy. Read more about buyer persona here.
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2. Write a fantastic ‘About’ pageAs the most viewed page of a website, spend time crafting an About page that represents your brand tone perfectly.
3. Conduct a competitor analysisKnowing what your competition is writing about would help
you figure out how your business can be different from them and will help you stay unique.
CHECKLIST WHILE WRITING
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4. Write what your audience cares about
Write posts that add value to your target audience. Be thoughtful, critical or helpful.
5. Visuals
Add relevant visuals to up your content’s attractive factor.
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7. Optimize keywords
Be keyword focused to aim at the right target audience and provide them the content that they are already looking for.
6. Have an appealing title
Use catchy titles and get help from ‘headline generator’ tools available online for ideas.
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8. Backlinks
Link back to an old post relevant to the content to drive more traffic to your blog and engage your audience.
9. End with an inviting conclusion
Urge your readers to share their opinion by asking thoughtful questions at the end.
PRE-DISTRIBUTION
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10. Email Setup
Set up an email system with tools like MailChimp so that your subscribers receive regular updates.
11. Sharing Setup
Make sure that the blog is setup for easy sharing with social share buttons.
DISTRIBUTION
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12. Promote your content on social media
Share your blog posts on various social media platforms to bring in more engagement.
Boost your visibility on Facebook by sharing at a
time that works for your business.
Twitter is more focused on hashtags.
LinkedIn has a B2B audience that look for professional content.
PRE-DISTRIBUTION
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13. Engage with your audience
Besides sharing your own posts, share and talk about other blogs as well.Have conversations with your followers.
Twitter has a polling system to
engage with your audience
Facebook is known for being a discussion hub.
LinkedIn provides multiple ways to
engage – discussions,
comments and shares.
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14. Publish within communities that matter
Distribute helpful and informative content in online communities to gain traction.
Find Facebook and LinkedIn groups relevant to your niche.
Twitter chats like #Smallbizchat are quite popular
Look for Quora questions in your niche and answer them.
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16. Email the blog post
Use an email service like MailChimp to send regular blog updates to your subscribers.
15. Collaborate with influencers
Approach an expert in your field to collaborate with them to create content and gain a wider audience.
Follow these strategies, start writing today and be consistent. As your blog posts increase, see your traffic and leads
growing.
www.ideaswalla.com [email protected]
To learn more about how Ideaswalla can help you to drive traffic for your business blog, contact us at [email protected]
www.ideaswalla.com
www.ideaswalla.com [email protected]
