SUDARSHAN 1

WELCOME

how to grow business of banana

Name : SUDARSHAN KUMARRoll no : 09Unir/ Year : TMBU/2014-16Course name : MARKETINGFaculty Guide : PREMJEET SHEKHAR

21-Jul-14

SUDARSHAN 2

THIS BUSINESS MODEL IS DEVELOPED TOGROW AND PRODUCE HIGH QUALITY BANANAPRODUCTS AND MAKE THEM AVAILABLE TOCONSUMERS.

BANANA BUSINESS MODEL

WE WILL BUILD OUR BUSINESS ARROUND THESE 3 AREAS

OUR BANANA FOCUS

FARM DELIVERPACKEAGE

21-Jul-14

SUDARSHAN 3

ORGANICALLY GROW (FARM) QUALITYBANANACLEAN RIPENPACK IN PAFORATED CARTONSDELIVER TO HOMES, OFFICES, RESTAURANT,HOTELS AND SUPERMARKETS

BANANA PLAZA CONCEPT -1

BANANA PROCESSING INTO:1. BANANA CHIPS2. BANANA FLOUR3. OTHER BANANA PRODUCTS

CONCEPT-2

21-Jul-14

SUDARSHAN 4

BEGIN BY AQUIRING 100 ACRES OF LANDAPPROPRIATE FOR BANANA PLANTING. GET HIGH QUALITY BANANA PLANTINGMATERIAL PUT IN PLACE AN IRRIGATION SYSTEM THATWILL WATER EVERY PLANT ON FARM

STEPS

BANANA BUSINESS

Aquire 100 acres of land for banana farming,packaging, and distribution.

21-Jul-14

SUDARSHAN 5

SET UP A RIPENING ROOM SO THAT WE CANDAILY OFFER RIPE BANANA FOR SALE DOOR TODOOR

RIPENING ROOM

PUT THIS BANANA ON EVERI TABLE

BANANA CHIPS

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SUDARSHAN 6

OUR CORE STRENGHT SHALL BE IN OUR WELLESTABLISHED DELIVERY SYSTEM. THAT WILLDO DOOR TO DOOR DELIVERY OF OURBANANA. A STRONG CLIENTALE LIST OF100,000 PEBUILD RSONS, HAVE THERE CONTACTDETAILS LIKE TELEPHONE, EMAIL, OFFICE ANDHOME ADDRESS AND SERVICE THIS LIST FROM FARM TO HOTELS FROM FARM TO RESTAURANT FROM FARM TO HOMES

MARKETING STRATEGY

CREATE BROCHURES THAT ARE COLOURFULTO TALK ABOUT THE BENEFITS ANDIMPORTANCE OF BANANA TO THE HEALTH OFPEOPLE.

BENEFITS OF BANANA

21-Jul-14