This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Understand what drives affiliate migration between merchants and see the best proven ways to turn that around. See how to pump energy to inactive affiliates and make them sell.
2. 2 Retention Campaigns Do You Do This? 3. 3 Why affiliates
stop promoting merchants Top 5 things to monitor Conversion rate
Tracking Payouts & Incentives Tools & Resources
Relationship 4. 4 1. Offer relevant tools for affiliates 2. Monitor
sales trends for affiliates & shopping cart performance a.
Priority 0: improve CR for top affiliates b. Priority 1: improve CR
for long tail affiliates c. Priority 2: improve CR for top traffic
senders 3. Make sure there are no tracking leaks. 1. Help
affiliates convert better Actively monitor affiliates and shopping
cart performance 5. 5 2. Reward performance tiers, incentives
Motivate the ones that can make the difference Put your screenshot
here 6. 6 Actions Special payout of 75% per sale vs. default 60%
Custom version for Incredimail users with special discounted
pricing to penetrate US market. Special affiliates commission for
Incredimail. Exclusive email and holidays campaigns for Incredmail
users to increase adoption. 3. Build awareness through paid
opportunities IObit partnership with Incredimail Put your
screenshot here Results 60%+ of affiliate volumes of Iobit were
generated by Incredimail during the first 6 months Source: Avangate
7. 7 1. Exclusive vanity coupons for top coupon affiliates 2.
Special SEM terms on proven PPC affiliates 3. Co-branded landing
pages 4. Free samples of products, free subscriptions for
evaluation, free giveaways 4. Get affiliates the tools they need
Custom resources for top affiliates 8. 8 1. Establish regular mass
communication 2. Contact your top affiliates individually 3. Meet
affiliates at industry events 4. Invite affiliates to your companys
schmoozing events 5. Send your affiliates holidays gifts and cards
5. Build relationships with your affiliates Communicate with them,
meet them Source: AffStat 2013 Report 9. 9 Communicate with your
affiliates build relationships, understand how they work. Activate
latent affiliates increase your retention pool. Offer affiliates
what they need to generate sales for you. Motivate best performers
give them extra value. Check your competitors on a regular basis.
Key Takeaways Keep affiliate satisfied with promoting your products
10. Avangate B.V. Amsterdam, The Netherlands Tel: +31 20 890 8080
Avangate Inc. Redwood Shores CA., USA Tel: (650) 249 - 5280
[email protected][email protected] Thank you Cristian Miculi +1
650 249-5280 ext. 4645 [email protected]
linkedin.com/in/cristimiculipop
