How to ideate like a boss

Presented by Emma Dunn

Content strategist

November 2014

@snoopybing

2

We are all awesome

3

Why couldn’t I have thought of that?

We need ideas

5

But I’m all out

of juice“ “

What is creativity?

The ability to produce lots of ideasFluency

8

FlexibilityThe ability to produce a

variety of ideas to the

same problem

“ “

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Originality: the ability to produce new ideas

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Originality: the ability to produce new ideas

Elaboration

The ability to iron out the details and make your idea a reality

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Gee whizz,

this is all great.

But how can I make

my brain do all

these things?

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The science bit

Left VS Right

Is this all

a myth?“ “

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Does brainstorming actually work?

Which is better?

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Talking of desks

StopCreativity time !

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Creative routines

Put pen to paper

Then bring back to the group to make

AWESOMENESS

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Key takeaways

Left brained / right brained is a myth: everyone is capable of creative thinking

Brainstorming can be ineffective, thinking of ideas individually tends to work best

A creative desk can be messy, but keep it tidy for bringing a project home

Consider a desk plant just try not to kill it

Work with your circadian rhythm to figure out when you are your most creative

Get out more

Writing with pen and paper > typing

Use group power to fine tune your ideas

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