How to Incorporate SEO Marketing into Your Planc-leveled.com /seo-marketing-plan/

As a business owner considering your marketing strategy, you know that SEO is important. Butwhat does it really mean to integrate your marketing and SEO? With ever-changing algorithms andthe fast pace of the Internet, your digital marketing plan could be doomed if you don’t take the timeto consistently evaluate and update your SEO marketing efforts.

What is SEO?

According to Moz, search engine optimization is “improving the presence of a business andincreasing its number of customers via all non-paid forms of search, such as organic, local,universal, and mobile.”

Paid SEO is considered SEM, or search engine marketing, and requires different strategies andtactics. We will only be discussing SEO, i.e. unpaid organic search, in this article.

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SEO Marketing and Your Overall Marketing Strategy

One of the major benefits of SEO is that it’s mostly free to implement, not including time and laborcosts. When you consider your marketing plan, your SEO expense will be the time it takes for theteam member to research and execute best practices, while constantly staying up on the latesttrends and techniques.

However, effective SEO is complex and time-consuming, and results are almost never quick,especially for new sites. A good marketing strategy will consider that SEO is an ongoing and multi-faceted process to improve your rankings in search engine results. It requires smart new contentand an eye for revision of existing content.

SEO Marketing and Keyword Research

The foundation of any good SEO approach is strong keyword research, which can support yourmarket research if you do it right. Finding the right balance between search volume andcompetition isn’t easy but you should take the time to thoroughly explore all your options.

Identifying the right keywords will help you craft the right content, give you a framework foroptimizing your website correctly, and allow you to gather insights into the minds’ of yourcustomers. Use SEO tools like Google Keyword Planner, Wordtracker, and SEM Rush to discoverand evaluate potential keywords.

SEO Marketing and Content Marketing

Content is king but you need to do it right. 2015 is about storytelling and Google agrees: their mostrecent algorithm updates emphasize engagement, intent and learning. Google wants users to findthe answers to their questions on your pages, plus they want users to be engaged in what they dofind.

There’s no better way to do this than through taking the time to write thoughtful, useful, andrelevant content. 99% of buyers say content affects their purchase decisions, so make sure you areactually talking to your buyers.

SEO Marketing and Pictures, Videos and Graphics

If your marketing strategy relies heavily on graphics and images (and, for the most part, it should),you need to make sure those assets are optimized for search. While there’s several techniques tooptimize images to attract readers and potential customers, don’t forget the biggest draw peopleinitially have to photos: compelling, relevant and great looking original images that draw themfurther into your content and supplement the story you are trying to tell.

If your social marketing strategy includes visual channels like Youtube, Pinterest, and Instagram,take the time to figure out how to best optimize these assets. Video was huge in 2014 andgraphics always perform better on social.

SEO Marketing and Social Media

Social media is becoming increasingly impactful in SEO rankings. The right social networks can actas a megaphone for your content and a chance to build lasting relationships that provide futuredividends on content sharing.

In fact, Google and Twitter just announced a deal allowing tweets from the firehouse to be indexedby the search engine. This means tweets will show up in Google results as they are posted onTwitter – a tremendous opportunity to increase brand exposure through social media, particularlyby engaging in popular and newsworthy conversations.

SEO Marketing and Outreach/Link Building

When you consider your marketing budget and any PR-related expenses, you need to considerdigital outreach. Link building still remains one of the most highly rated SEO factors so you need toget links to your website content on to other websites.

But don’t think you can just mass email or tweet at people– for efficiency (and your reputation),focus on building a personal one-on-one relationship. Foster those connections early and oftenand you could have an ambassador for life. Remember, you’re ultimately looking for brand andproduct advocates.

If you’re having trouble working the right SEO marketing tactics into yourmarketing strategy, contact us to learn more about our SEO services.