How to Leverage Email Marketing For Business Success

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    18-Oct-2014

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Presentation on how businesses can use email marketing to achieve their business goals. Presentation covers setting goals, understanding audience, email design, email content, mobile email and more.

Transcript

Adam Q. Holden-Bache | Mass Transmit @adamholdenbache

BRING OUT YOUR DEAD!

BRING OUT YOUR DEAD!

BUT IM NOT

DEAD YET

Emails are sent every minute

THE average U.S. Worker spends

Of their time READING AND ANSWERING EMAILS

THERE ARE

EMAILS SENT TO THE AVERAGE WORKER EACH YEAR

INCREASE revenue/sales

WHAT IS YOUR

GENERATE LEADS

reduce cost of acquisition

improve conversion rates

Increase retention

YOUR EMAIL MARKETING EFFORTS ARE ONLY AS GOOD AS YOUR

STAGE 1: The INBOX

EMAIL IS EXPERIENCED IN STAGES

STAGE 1: The INBOX

STAGE 1: The INBOX

EMAIL IS EXPERIENCED IN STAGES

STAGE 2: THE EMAIL BODY

STAGE 2: The EMAIL BODY

STAGE 1: The INBOX

EMAIL IS EXPERIENCED IN STAGES

STAGE 2: THE EMAIL BODY

Stage 3: The Web Site/Landing Page

ALWAYS DRIVE USERS TOWARDS CONVERSION

STAGE 3: The WEB Site/Landing page

USE HEADERS & SUBHEADERS BREAK APART THE COPY USE BULLETS AND LISTS USE BOLD, ITALICS & FONT SIZE VARIATIONS USE COLOR & WHITESPACE MAKE IT SCANNABLE

EMAIL DESIGN

DONT SELL, EDUCATE

EMAIL CONTENT

SOLVE A PROBLEM

SAVE, SAVE, SAVE

ENTERTAIN

79%

79% OF SMARTPHONE OWNERS USE IT TO READ EMAIL

(THATs more than use it to make phone calls)

Optimize for Mobile

1. Less content 2. Easy to click 3. Stack content (no columns)

4. Remove or link to low priority content

TEST, TEST, TEST

@adamholdenbache

RECAP:

HAVE A GOAL KNOW YOUR AUDIENCE Quality over quantity DRIVE TO CONVERSION ( Open -> click -> CONVERT) Optimize for mobile always Test

Adam Q. Holden-Bache CEO/Managing Director Mass Transmit adam@masstransmit.com @adamholdenbache