HOW TO MAKE FRIENDS AND GET LINKS

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    07-Jan-2017

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<ul><li><p>HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE</p><p>GET LINKS.</p></li><li><p>Kirsty Hulse @kirsty_hulse</p><p>Founder @manym1nd5</p><p>I really really really love links</p></li><li><p>Clients say no to our ideas</p><p>We cant get good data</p><p>Experts wont collaborate</p><p>Our emails dont get replies</p><p>We get coverage but not links</p></li><li><p>WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED</p></li><li><p>CLIENTS THAT SAY YES TO IDEAS</p></li><li><p>http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language</p><p>QUIT THE JARGON</p></li><li><p>PITCH SOMETHING INSANE</p><p>+ =</p></li><li><p>PITCH IDEAS USING QUESTIONS</p></li><li><p>GOOD, AFFORDABLE DATA</p></li><li><p>POLLFISH ARE AWESOME REALLY AWESOME</p><p>LIKE, I DONT EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME</p></li><li><p>GIVE YOUR SURVEYS TO PEOPLE WHO CARE</p></li><li><p>EXPERT OPINION AND QUOTES</p></li><li><p>0</p><p>2</p><p>4</p><p>6</p><p>8</p><p>10</p><p>12</p><p>14</p><p>16</p><p>11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016</p><p>EMAIL RESPONSES</p></li><li><p>AMAZON NEW RELEASES IS A GOLDMINE</p></li><li><p>NOT SHITTY OUTREACH</p></li><li><p>USE EMBARGOS AND PRE SELLUSE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVE</p><p>http://www.blastmedia.com/2013/03/24/pr-terms/</p></li><li><p>CITATIONS YAY</p></li><li><p>CITING THE SOURCE ISNT ENOUGH</p></li><li><p>PLAY TO EGO</p></li><li><p>Total campaign time and cost = 2 days</p><p>Average position for keyword group 9 to 6</p><p>Over 6000 social shares</p></li><li><p>WHAT I SHOULD HAVE DONEGone to national press first and tried to negotiate an exclusive </p><p>Pitched the idea over the phone (!)</p><p>Had the stats on site as opposed to the press release to encourage more links</p><p>Outreach to sites that had already covered similar stories</p><p>Had more data points on why Scotland</p><p>Partnered with Scotland bloggers for photos and imagery </p></li><li><p>https://www.youtube.com/watch?v=Kijm1bdY1Kc</p></li></ul>