HOW TO MAKE FRIENDS AND GET LINKS

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  • HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE

    GET LINKS.

  • Kirsty Hulse @kirsty_hulse

    Founder @manym1nd5

    I really really really love links

  • Clients say no to our ideas

    We cant get good data

    Experts wont collaborate

    Our emails dont get replies

    We get coverage but not links

  • WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED

  • CLIENTS THAT SAY YES TO IDEAS

  • http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language

    QUIT THE JARGON

  • PITCH SOMETHING INSANE

    + =

  • PITCH IDEAS USING QUESTIONS

  • GOOD, AFFORDABLE DATA

  • POLLFISH ARE AWESOME REALLY AWESOME

    LIKE, I DONT EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME

  • GIVE YOUR SURVEYS TO PEOPLE WHO CARE

  • EXPERT OPINION AND QUOTES

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    11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016

    EMAIL RESPONSES

  • AMAZON NEW RELEASES IS A GOLDMINE

  • NOT SHITTY OUTREACH

  • USE EMBARGOS AND PRE SELLUSE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVE

    http://www.blastmedia.com/2013/03/24/pr-terms/

  • CITATIONS YAY

  • CITING THE SOURCE ISNT ENOUGH

  • PLAY TO EGO

  • Total campaign time and cost = 2 days

    Average position for keyword group 9 to 6

    Over 6000 social shares

  • WHAT I SHOULD HAVE DONEGone to national press first and tried to negotiate an exclusive

    Pitched the idea over the phone (!)

    Had the stats on site as opposed to the press release to encourage more links

    Outreach to sites that had already covered similar stories

    Had more data points on why Scotland

    Partnered with Scotland bloggers for photos and imagery

  • https://www.youtube.com/watch?v=Kijm1bdY1Kc