HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE

GET LINKS.

Kirsty Hulse @kirsty_hulse

Founder @manym1nd5

I really really really love links

Clients say no to our ideas

We can’t get good data

Experts won’t collaborate

Our emails don’t get replies

We get coverage but not links

WE RELY ON PEOPLE, AND PEOPLE CAN BE PREDICTED AND TRAINED

CLIENTS THAT SAY YES TO IDEAS

http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language

QUIT THE JARGON

PITCH SOMETHING INSANE

+ =

PITCH IDEAS USING QUESTIONS

GOOD, AFFORDABLE DATA

POLLFISH ARE AWESOME REALLY AWESOME

LIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME

GIVE YOUR SURVEYS TO PEOPLE WHO CARE

EXPERT OPINION AND QUOTES

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11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016

EMAIL RESPONSES

AMAZON NEW RELEASES IS A GOLDMINE

NOT SHITTY OUTREACH

USE ‘EMBARGOS’ AND PRE SELLUSE SEXY LANGUAGE LIKE EMBARGO AND EXCLUSIVE

http://www.blastmedia.com/2013/03/24/pr-terms/

CITATIONS YAY

CITING THE SOURCE ISN’T ENOUGH

PLAY TO EGO

Total campaign time and cost = 2 days

Average position for keyword group 9 to 6

Over 6000 social shares

WHAT I SHOULD HAVE DONEGone to national press first and tried to negotiate an exclusive

Pitched the idea over the phone (!)

Had the stats on site as opposed to the press release to encourage more links

Outreach to sites that had already covered similar stories

Had more data points on why Scotland

Partnered with Scotland bloggers for photos and imagery

https://www.youtube.com/watch?v=Kijm1bdY1Kc