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How to Monetize Your Podcast

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Monetizing Your Podcast• Most podcasters use their shows to

drive traffic, build relationships, etc• More people will download & share a

free podcast• Even if you offer a free podcast, there

are ways to make money

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Free & Premium Content• Create free and premium podcasts• Put half of your episodes online for

free• Charge a small fee for premium

episodes, or offer a subscription

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Pay for the Rest• Create longer podcasts where the

latter portion is paid for• Give away the first 30 mins of a 90

min podcast• Listeners pay for the rest or subscribe

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Sample Episodes• Offer a free sample episode for

download • It can be the first step, or something

suitable from the middle• Include calls to action telling listeners

what they’ll get

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Get Sponsors• If your podcast gets podcasters you

can find sponsors and advertisers• They’ll give you money in exchange

for mentioning them• Once you have lots of listeners you

can approach companies

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Create an Audio Info Product• Take all past episodes and bundle

them into an information product• This only works for podcasts with a

focused theme• You’ll have to take all of your old

podcasts down

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• Never offer less than you were offering before• If people feel that you’re taking

something away they’ll stop listening• Instead, add more at a premium

Be Careful

Use our rebrandable, customizable course to teach others how to podcast like the pros

http://ContentSparks.com/Podcasting