Start with “WHY”. Why should investors invest on you? Start your pitch with a commonality between you and your potential customers. Though, it might be very tempting to just sprout every good thing about your product, but if you are pitching your product, you must be able to answer why you’re the best solution to this problem.

Less is more. Keep it short, simple and on-point. These are often called elevator pitches. You investors need to know how you can attract and retain customers in a short and on-point manner. If they can’t grasp the idea in a short time, then your customers won’t understand it either.

Excite your investors. Let them see the bigger picture but in a reasonable and responsible approach. Give them a grasp on reality, like what are the possible best, moderate and worst cases that would happen along the way. To do this you must present past and present performance data, competitor analyses and well-thought and defendable suppositions.

Practice. Practice may not bring your pitch into perfection but it’ll give you the mastery that you need. Write an outline and list down all possible questions and answer them. Practicing it can give you the confidence boost thus you can easily sway your audience to your perspective.

Don’t act too smart. As said, it is good that you’d be confident and smart but not too much. Investors might think you are way off your head and remember that you’re still starting.

Be patient. A forest wasn’t built in a day so is your business. To build an empire, you need to start at the mini-campaigns before going big time.