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How to run a great charity
blog with Drupal
Mary Mitchell, Content Strategist.@whitefuse
@mary_mitch
What’s your burning question?
● Learn from each other● Walk away with practical resources● Increase confidence in strategy and
planning● Increased knowledge of tools and
programmes to make life easier!● Increased confidence in writing posts
bit.ly/whitefusetraining
PLAN
plan
1. What are your objectives?
plan
● Increase the number of volunteering enquiries
● Increase the number of individual donors
● Challenge stereotypes about people with disabilities
plan
1. What are your blog objectives?
2. How will you achieve them (tactics)?
3. How will you measure success (KPIs)?
plan
plan
RESEARCH
research
Think about process management.
research
research
Read other blogs :-)
research
research
Save your ideas
research
Choose your keywords
research
Get your team on board
WRITE
write
Write for your audience
write
Keep your goals in mind
write
Include unique voices and perspectives
write
Think about tone of voiceIf your organisation was a person, what would he/she be like? How would you want them to be perceived?
write
Use subheadingsOnly 20-28% of text on a web page is read.
write
Front-load your information
UPLOAD
upload
METADATA
upload
LINK LINK LINK
upload
(Meta)Description160 characters. Appears in search results.
upload
SummaryUsed by the blog home page.
upload
Categories & taggingUseful for SEO and also for readers!
upload
IMAGES
upload
● Creative Commons License● Free images
(Wikimedia/Flickr)● Paid images (Stock photos)
upload
Back to objectives
● What are your calls to action?
● What is your intended user journey?
PROMOTE
promote
On-page sharing
● Add This● Share buttons● Ask for a share!
promote
But remember user experience….
promote
Promotion through social
● Multiple tweet texts● Schedule● Monitor and engage with
conversations
(Ask others to link to it)
MEASURE
measure
WHY MEASURE?
measure
WHAT TO MEASURE?
measure
● Overall blog visits● Unique visitors● Traffic sources● Top posts● Average post views● Inbound links
measure
WHY MEASURE?
8 Strategic Blog Questions
Twitter / @mary_mitch / @whitefuse Email / [email protected]
