How to Speak Marketing Automation

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    15-Jul-2015

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<ul><li><p>LETS GET STARTED</p><p>Learn how to speak fluent Marketing Automation on different platforms by getting to know the terms associated with</p><p>Marketo, Pardot, HubSpot, Act-On and Eloqua.</p><p>CONTACTSLEADS PROSPECTS</p><p>RECORDS IN THE DATABASE</p><p>term #4</p><p>term #5</p><p>term #2</p><p>STATIC LISTLIST</p><p>A LIST OF RECORDS</p><p>WORKFLOWENGAGEMENTENGINE PROGRAM</p><p>A SEQUENCE OF EMAILS</p><p>term #6</p><p>DRIPPROGRAM</p><p>AUTOMATEDPROGRAM</p><p>term #7</p><p>A LIST OF RECORDS MEETING SPECIFIC CRITERIA</p><p>SMART LIST DYNAMIC LIST SEGMENT</p><p>THE MARKETING AUTOMATION INFORMATIONPRESENTED IN SALESFORCE</p><p>term #8</p><p>SALESINSIGHT</p><p>HUBSPOTINTELLIGENCE</p><p>ACT-ONACTIVITY HISTORY</p><p>ELOQUAENGAGE</p><p>PARDOTACTIVITIES</p><p>term #9</p><p>THE RATING OF EACH RECORDBASED ON THEIR FIT AND ENGAGEMENT</p><p>LEAD SCORE HUBSPOT SCORE SCOREGRADE &amp; PROFILE</p><p>term #10</p><p>THE ACTIVITY HISTORYOF EACH RECORD IN THE DATABASE</p><p>ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES</p><p>term #12</p><p>term #13</p><p>term #14</p><p>CALENDAR</p><p>THE CALENDAR OF MARKETING ACTIVITIES</p><p>MARKETING CALENDAR</p><p>HELP AND TRAINING</p><p>COMMUNITY LABS HUBSPOTACADEMYACT-ON</p><p>UNIVERSITY TOPLINERS</p><p>HOW TO SPEAK</p><p>term #3</p><p>Marketing Automation </p><p>Created by In collaboration with</p><p>visit uberflip.com &amp; macromator.com</p><p>term #1UNKNOWN WEBSITE VISITORS</p><p>ANONYMOUSLEAD</p><p>ANONYMOUSVISITOR</p><p>ANONYMOUSPROSPECT</p><p>UNKNOWNVISITORVISITORS</p><p>term #11</p><p>TRIGGER FOR AUTOMATED TASKS</p><p>TRIGGERS WORKFLOWSTARTING CONDITIONTRIGGEREMAILS</p><p>PROGRAMFEEDER</p><p>AUTOMATIONRULES</p><p>REPORTING AND ANALYTICS</p><p>ANALYTICS REPORTS INSIGHTS</p><p>THE PLACE WHERE YOU STORE FILES</p><p>DESIGN STUDIO CONTENTFILESFILE</p><p>MANAGERFILE</p><p>STORAGE</p><p>MEDIALIBRARY</p><p>A GROUP OF ASSETS ASSOCIATEDWITH A MARKETING ACTIVITY</p><p>CAMPAIGN PROGRAM</p></li></ul>