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Learn how to speak fluent “Marketing Automation” on different platforms by getting to know the terms associated with
Marketo, Pardot, HubSpot, Act-On and Eloqua.
CONTACTSLEADS PROSPECTS
RECORDS IN THE DATABASE
term #4
term #5
term #2
STATIC LISTLIST
A LIST OF RECORDS
WORKFLOWENGAGEMENTENGINE PROGRAM
A SEQUENCE OF EMAILS
term #6
DRIPPROGRAM
AUTOMATEDPROGRAM
term #7
A LIST OF RECORDS MEETING SPECIFIC CRITERIA
SMART LIST DYNAMIC LIST SEGMENT
THE MARKETING AUTOMATION INFORMATIONPRESENTED IN SALESFORCE
term #8
SALESINSIGHT
HUBSPOTINTELLIGENCE
ACT-ONACTIVITY HISTORY
ELOQUAENGAGE
PARDOTACTIVITIES
term #9
THE RATING OF EACH RECORDBASED ON THEIR FIT AND ENGAGEMENT
LEAD SCORE HUBSPOT SCORE SCOREGRADE & PROFILE
term #10
THE ACTIVITY HISTORYOF EACH RECORD IN THE DATABASE
ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES
term #12
term #13
term #14
CALENDAR
THE CALENDAR OF MARKETING ACTIVITIES
MARKETING CALENDAR
HELP AND TRAINING
COMMUNITY LABS HUBSPOTACADEMY
ACT-ONUNIVERSITY TOPLINERS
HOW TO SPEAK
term #3
“Marketing Automation”
Created by In collaboration with
visit uberflip.com & macromator.com
term #1
UNKNOWN WEBSITE VISITORS
ANONYMOUSLEAD
ANONYMOUSVISITOR
ANONYMOUSPROSPECT
UNKNOWNVISITORVISITORS
term #11
TRIGGER FOR AUTOMATED TASKS
TRIGGERS WORKFLOWSTARTING CONDITION
TRIGGEREMAILS
PROGRAMFEEDER
AUTOMATIONRULES
REPORTING AND ANALYTICS
ANALYTICS REPORTS INSIGHTS
THE PLACE WHERE YOU STORE FILES
DESIGN STUDIO CONTENTFILES
FILEMANAGER
FILESTORAGE
MEDIALIBRARY
A GROUP OF ASSETS ASSOCIATEDWITH A MARKETING ACTIVITY
CAMPAIGN PROGRAM