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LET’S GET STARTED Learn how to speak fluent “Marketing Automation” on different platforms by getting to know the terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua. CONTACTS LEADS PROSPECTS RECORDS IN THE DATABASE term #4 term #5 term #2 STATIC LIST LIST A LIST OF RECORDS WORKFLOW ENGAGEMENT ENGINE PROGRAM A SEQUENCE OF EMAILS term #6 DRIP PROGRAM AUTOMATED PROGRAM term #7 A LIST OF RECORDS MEETING SPECIFIC CRITERIA SMART LIST DYNAMIC LIST SEGMENT THE MARKETING AUTOMATION INFORMATION PRESENTED IN SALESFORCE term #8 SALES INSIGHT HUBSPOT INTELLIGENCE ACT-ON ACTIVITY HISTORY ELOQUA ENGAGE PARDOT ACTIVITIES term #9 THE RATING OF EACH RECORD BASED ON THEIR FIT AND ENGAGEMENT LEAD SCORE HUBSPOT SCORE SCORE GRADE & PROFILE term #10 THE ACTIVITY HISTORY OF EACH RECORD IN THE DATABASE ACTIVITY LOG INTERACTIONS TIMELINE ACTIVITIES term #12 term #13 term #14 CALENDAR THE CALENDAR OF MARKETING ACTIVITIES MARKETING CALENDAR HELP AND TRAINING COMMUNITY LABS HUBSPOT ACADEMY ACT-ON UNIVERSITY TOPLINERS HOW TO SPEAK term #3 “Markeng Automaon” Created by In collaboration with visit uberflip.com & macromator.com term #1 UNKNOWN WEBSITE VISITORS ANONYMOUS LEAD ANONYMOUS VISITOR ANONYMOUS PROSPECT UNKNOWN VISITOR VISITORS term #11 TRIGGER FOR AUTOMATED TASKS TRIGGERS WORKFLOW STARTING CONDITION TRIGGER EMAILS PROGRAM FEEDER AUTOMATION RULES REPORTING AND ANALYTICS ANALYTICS REPORTS INSIGHTS THE PLACE WHERE YOU STORE FILES DESIGN STUDIO CONTENT FILES FILE MANAGER FILE STORAGE MEDIA LIBRARY A GROUP OF ASSETS ASSOCIATED WITH A MARKETING ACTIVITY CAMPAIGN PROGRAM

How to Speak Marketing Automation

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LET’S GET STARTED

Learn how to speak fluent “Marketing Automation” on different platforms by getting to know the terms associated with

Marketo, Pardot, HubSpot, Act-On and Eloqua.

CONTACTSLEADS PROSPECTS

RECORDS IN THE DATABASE

term #4

term #5

term #2

STATIC LISTLIST

A LIST OF RECORDS

WORKFLOWENGAGEMENTENGINE PROGRAM

A SEQUENCE OF EMAILS

term #6

DRIPPROGRAM

AUTOMATEDPROGRAM

term #7

A LIST OF RECORDS MEETING SPECIFIC CRITERIA

SMART LIST DYNAMIC LIST SEGMENT

THE MARKETING AUTOMATION INFORMATIONPRESENTED IN SALESFORCE

term #8

SALESINSIGHT

HUBSPOTINTELLIGENCE

ACT-ONACTIVITY HISTORY

ELOQUAENGAGE

PARDOTACTIVITIES

term #9

THE RATING OF EACH RECORDBASED ON THEIR FIT AND ENGAGEMENT

LEAD SCORE HUBSPOT SCORE SCOREGRADE & PROFILE

term #10

THE ACTIVITY HISTORYOF EACH RECORD IN THE DATABASE

ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES

term #12

term #13

term #14

CALENDAR

THE CALENDAR OF MARKETING ACTIVITIES

MARKETING CALENDAR

HELP AND TRAINING

COMMUNITY LABS HUBSPOTACADEMY

ACT-ONUNIVERSITY TOPLINERS

HOW TO SPEAK

term #3

“Marketing Automation”

Created by In collaboration with

visit uberflip.com & macromator.com

term #1

UNKNOWN WEBSITE VISITORS

ANONYMOUSLEAD

ANONYMOUSVISITOR

ANONYMOUSPROSPECT

UNKNOWNVISITORVISITORS

term #11

TRIGGER FOR AUTOMATED TASKS

TRIGGERS WORKFLOWSTARTING CONDITION

TRIGGEREMAILS

PROGRAMFEEDER

AUTOMATIONRULES

REPORTING AND ANALYTICS

ANALYTICS REPORTS INSIGHTS

THE PLACE WHERE YOU STORE FILES

DESIGN STUDIO CONTENTFILES

FILEMANAGER

FILESTORAGE

MEDIALIBRARY

A GROUP OF ASSETS ASSOCIATEDWITH A MARKETING ACTIVITY

CAMPAIGN PROGRAM