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Build a bird house.

How to Think Visually in Advertising

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Page 1: How to Think Visually in Advertising

Build a bird house.

Page 2: How to Think Visually in Advertising
Page 3: How to Think Visually in Advertising

Create an award-winning campaign for

a bird house manufacturer.

Page 4: How to Think Visually in Advertising

Advertising, visual or not, is all about getting

from here to there.

Page 5: How to Think Visually in Advertising

HereSleepiness is one of the leading causes ofcar accidents.

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HereNew Flexible Band Aids Stretch with your body So they won’t break.

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Visual thinking

is editing.

Page 10: How to Think Visually in Advertising

Visual thinking

is editing.

Extremely creative editing.

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“no duh” momentS.

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A great pitcher.

A dominant strikeout pitcher.

Who is practically unhittable.

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HereAvis now offers luxury rental cars.

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Getting there“Who rents a Ferrari?”

“It’s not rich guys. It’s guys who want to look rich.”

“So a Hollywood a-hole.”

“But that person isn’t likeable. No one sees themselves that way.”

“Wait, there’s another person who would rent one…”

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HereThe Batelco Directory helps you quickly find the exact business you’re looking for.

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HereCNN is first on the scene when Important news happens.

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Let’s get visual.Metaphors (ok, similes)

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Let’s get visual.MetaphorsExaggeration

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Let’s get visual.MetaphorsExaggerationSkewed View

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It’s a toolbox.

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