How To Turn Website Visitors Into Customers B2B growth experts share their quick tips.

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Get More B2B CustomersYou’ve done the hard work and taken the time to find good B2B sales leads and brought them to your website but what now? How to turn website visitors into customers?

We turned to experts in the industry for their advice. We specifically sought out people actively working in businesses like yours right now for quick tips that would help you bring in more customers from your website visitors.

About Brightest MindsIf you need more B2B customers for your B2B SaaS or online B2B business, visit: www.BrightestMinds.io

BRIGHTEST MINDS IS A B2B SAAS SALES LEAD-GENERATION AGENCY

“Prospects don’t really care about what you do or sell. They only care if you can help them with an immediate need that they have. Tip: Formulate in plain

language the one big result your service or product delivers in a way that it can be said in 5 seconds or less and a 12-year-old can understand. No buzz-words. No

matter if it’s a web page or a face to face conversation the best approach is to start with the one big result. This is your “why”. Then follow through with the

reasons this is important for your prospects. This will give them the sense that you understand. Then and only then follow that with the benefits. They can be

financial, physical, emotional or maybe even spiritual. This formula works wonders with my clients and helps them close more business. Try it!”

M A R C S A M O I S E T T E -   P R I N C I P A L @ E L E V A T E C O A C H I N G . C A

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“After going to all the effort to bring people to your site through methods such as Adwords, Facebook, or, in our case, outbound email, it’s

important to remember that most people are still in the research phase and are not ready to buy or sign-up just yet (Kissmetrics reports that up

to 96% of website visitors are not ready to buy yet). Knowing this, it makes sense to try to at least maintain contact after they’ve gone by

asking for their email address. The two best ways to achieve this are (a) suggesting a demo rather than signing-up, and (b) offer informational

content that addresses their questions and concerns. Either way, without keeping in touch, you have very little chance of making a sale.”

V L A D G O L O S H C H U K -   C E O @   B R I G H T E S T M I N D S . I O

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“We spent a significant amount of time figuring out how to reduce sign- up friction to better turn website visitors into new users. We decided to remove ALL fields to fill in, such as Name, Company, Location, Type of

Business, etc leaving only Email. Thus, now a visitor only needs to enter their email and they’re immediately in the product. We have shifted the

other onboarding items such as setting up a password or Company Name to happen later. Making this change has made a dramatic increase in the

conversion rate. Simply put: the easier it is to create an account, the more likely users will jump through the hoops to become a user.”

N A T H A N B E C K O R D -   C E O @ F O U N D E R S U I T E . C O M

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“Make it personal and intentional. Selling your lead or prospect is like trying to date someone who’s playing hard to get. You can’t just ask them the “obvious” question. You have to pursue them where they are (social

media, networking platforms, etc), find or create common ground (school, hobby, need, want, likes and dislikes), build a relationship and

invest time in them, then close the sale. By doing this you have created a value based relation ship whereas you have given the appearance of

emotional and time based value which sets you up for an easy close on the sale pitch. This all can be done via retargeting the visitor from first

landing on the site. Using personal contact via social media, retargeting ads, and email nurturing and a smart and purpose driven format.”

M A R C U S S L A T E R -   V P O F M A R K E T I N G @ G E T H A P P Y T A X . C O M

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“The most important thing in growing sales is making word of mouth easy.  We work with companies large and small to distill their positioning and marketing down into one

simple sentence to help with this.  To explain further, when you have the opportunity to explain your company, you can do so in an “elevator pitch.”  You can take time, go into details, highlight the value proposition and more.  The issue is, when someone hears

your elevator pitch, they are not going to be able to reiterate that to someone else when they find someone it appeals to.  Generally, if they can’t easily explain what you do, they will avoid the subject just through human nature.  Conversely, if you make it really easy for someone to reiterate what you do, they will then be compelled to spread the word, just for the sheer fact it makes them look knowledgeable and connected, let alone the

hope that your product or service can actually help the people around them.  My company Hawke Media, is Your Outsourced CMO ™.  Those 3 words have made us

become the 110th fastest growing company in the country, and the fastest growing marketing consultancy, period.”

E R I K H U B E R M A N -   F O U N D E R A N D C E O @ H A W K E M E D I A

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“Messaging makes all the difference. If you can’t convey your value proposition in 8 seconds or less, you’re likely to lose a majority of your visitors. What do you do? How are you different? Why is it better? Too many websites try to do too much or to be everything. You need to understand what kind of traffic you’re sending to your website and test different messaging until you

know which converts. A/B test until you forget the rest of the alphabet.”

G I L E Y A L -   C E O @ H Y P R B R A N D S . C O M

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“Remember that friction can be both you and your user’s friend. Don’t be afraid to gather some information both during signup and on the first session.

It makes it much easier to create the perfect trial experience. Customer success should be service before sales. There is always a reason to call if the sole purpose is to provide a good service e.g. invite for a webinar.”

K A S P E R S K J O L D -   C H I E F R E V E N U E O F F I C E R @ F O R E C A S . I T

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“Most people trying to grow their customers/clients/users do not follow up. That’s where all the money is made. Keep following up.

Keep delivering value. Do not be afraid to pick up the phone.”

S H E R M A N L E E -   C E O @ G O O D A U D I E N C E . C O M

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