How to use Google+ for Social SEO

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    23-Aug-2014

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How to use Google+ for Social SEO SEMrush Webinar with Martin Shervington Topics Martin has covered in his presentation: 1.The relationship between website, Search and Social, and how to make all three work together using Google+ 2. How to build trust, reputation and authority 3. How to build relationships with influencers in your niche that will enable your authority to rise 4. The difference between personalized and global results, and how you can make the most of both through building your network 5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s 6. How to start building your community on Google+ 7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. Where you can learn more about Martin and contact him: G+ /MartinShervington YouTube /MartinShervington Soundcloud /MartinShervington Twitter /MartinSherv Instagram /MartinSherv Pinterest /MartinSherv Website: www.plusyourbusiness.com To learn how to leverage Google+ for Social SEO be sure to check out the Academy here: www.plusyourbusiness.com/academy/ It will give you everything you need to take your content into Search, and building a community who loves what you do.

Transcript

How to use Google+ for Social SEO

What we will cover:

1. What is Google+?

2. What is Social SEO, and how does it work

3. Think in terms of campaigns:

case study

- The relationship between website, Search and Social

- How to make all three work together using Google+

- How to build trust, reputation and authority

- How to build relationships with influencers in your niche

- The difference between personalized and global results

- The importance of creating incredible content

- How to start building your community on Google+

- How to build up and run campaigns on Google+

Part 1 - What is Google+?

The main reason to start now:

is

Google as the social destination

Google+ Communities

Understanding Google as the social layer

Adding contacts to circles from within Gmail

Google Authorship and personalized results

The role of the +1 on peoples website

Google+ share box from a website

Google Pages

Gain followers

New My Business Dashboard

New My Business Dashboard (more)

Google Adwords

Android - 57% of Americanshave a SmartPhone

Google Now

Google Hangouts

YouTube and Hangouts on air

Google+ sharing from YouTube

Google Drive

Google Calendar and events

Google Chrome

Google's Chromebook

Part 2 - What is Social SEO?

If you share publicly on Google+ it will be indexed by Search

Other content will be indexed, and is personalized too

Private results

and authorship - (changes to pics showing in July 2014)

Titles...

Shows incognito...

So, how can you increase your Search results?

Here is what you need to do:

Build a strategy as to how it fits into your overall SEO plans

Set outcomes as to what you are seeking to achieve from a Social SEO perspective. And I mean, put numbers on it all!

Get started on Google+

Create engaging content and post on a regular basis

Create a network of people who are authoritative in your subject areas

Build a community of people around you who are engaging on your content

Track the results you are getting from social direct and from Google Search

Scale and continue.

Part 3 - think campaigns

Pre-campaign

Create great content!

Back end of Website:

Best Title

Choose a good URL

Natural language meta description

A few tags

Appropriate categories

Time to create a circle!

Private message

Private message

Private message

The launch day!

Search results:

a) Google Plus Marketing - Page 3

b) Google+ Marketing - Page 2

Day 11

Second position on Page 2

About 2 weeks later...

Page 1 result!

Search for What is Google?

Final thoughts: build relationships and build your Google+ network, because...

The Google+ Community Gives You Search Results!