USE SOCIAL MEDIA

TO BUILD YOUR PERSONAL BRAND

IN NIGERIA Caroline Wabara

Digital Marketing Consultant

Nigerians have various reasons for hanging out

on social media.

Connect with Caroline Wabara:

Nigerians have various reasons for hanging out

on social media.

Connect with Caroline Wabara:

EDUCATION

Nigerians have various reasons for hanging out

on social media.

Connect with Caroline Wabara:

EDUCATION

INFORMATION

Nigerians have various reasons for hanging out

on social media.

Connect with Caroline Wabara:

EDUCATION

INFORMATION

ENTERTAINMENT

Nigerians have various reasons for hanging out

on social media.

Connect with Caroline Wabara:

EDUCATION

INFORMATION

ENTERTAINMENT

SOLUTION

1

The average

Nigerian user’s

favourite

social media

Hangout includes:

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So how do you get these

people to:

• Know,

• Like, and

• Trust you?

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You need a social

media strategy.

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Listen

Engage

Convert Monitor

Report

Start by asking: “What is your social media goal?”

Connect with Caroline Wabara:

Start by asking: “What is your social media goal?”

Connect with Caroline Wabara:

EDUCATE

Start by asking: “What is your social media goal?”

Connect with Caroline Wabara:

EDUCATE

INFORM

Start by asking: “What is your social media goal?”

Connect with Caroline Wabara:

EDUCATE

INFORM

ENTERTAIN

Start by asking: “What is your social media goal?”

Connect with Caroline Wabara:

EDUCATE

INFORM

ENTERTAIN

SOLVE PROBLEM

Write your social strategy on paper:

• What do you do?

• Who are your target audience?

• Which social media channel do

your target audience hangout?

• How do you reach out to them?

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Define your

social media

brand voice

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Connect with Caroline Wabara:

Have a content plan.

Place a link to your website.

Write bio description of who you are & what you do.

Create your social media channels

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Personal Grooming:

• Go to a photo studio and take

a portrait (Remember to wear

decent clothes and smile).

• Replace your social media

avatar with the photo.

Have a content plan:

• Create a social media

calendar

• Plan marketing campaign

around niche holidays

(Christmas, Mother’s day)

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Content Plan

Quotes

Humour

Blog Post

Tips

News

Promo

Get content ideas to share from:

• Google+ What’s hot

• GoodReads

• Pinterest Popular

• Twitter Trending Hashtags

• Feedly RSS App

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Automate your

sharing process and

schedule in advance

with buffer or

hootsuite.

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Read, Learn & Test

new technology.

Social Media changes

everyday.

Read expert blogs via

Feedly.

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Share personal experiences on your blog.

Fans want to hear real life stories.

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Follow experts on social media.

Join LinkedIn Groups related to your industry and

participate regularly in group discussions.

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Use hootsuite

search tool to

monitor

conversations in

your industry.

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Use industry-

related &

location-based

hashtags to get

seen by target

prospects.

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Identify & Interact

with influencers.

Thank them for

following or sharing

your tweets.

I use commun.it.

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Get fans to join

your mailing list via

Twitter by using

lead generation

card & MailChimp.

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Get fans to join

your mailing list

via Facebook by

using Shortstack

& MailChimp.

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Always put a call to

action verb at the

end of your tweets,

updates or blog

posts (e.g. Sign up,

download, buy now)

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Track your marketing

performance:

I use Google Analytics

& SumAll to monitor

traffic source, views,

comments & retweets.

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Final Note:

Consistency is key to success in social media

branding.

If you don’t want people to forget you, then don’t

stop offering value.

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