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How to Write Emails that Get Opened, Read, and Clicked

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We’ve all been there … You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That’s done. But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing. Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through? Learn a simple trick to make your emails more engaging, more persuasive, and more seductive. Image credit slide 15/16: Image credit: http://www.shutterstock.com/pic-160851719/stock-photo-kurt-vonnegut-arrives-to-private-screening-of-the-door-in-the-floor-at-the-mgm-screening-room-in.html?src=csl_recent_image-2 Image credit slide 46/48: http://www.shutterstock.com/pic-96909298/stock-photo-author-stephen-king-at-the-los-angeles-premiere-of-the-manchurian-candidate-july.html

Text of How to Write Emails that Get Opened, Read, and Clicked

Page 1: How to Write Emails that Get Opened, Read, and Clicked

o p e n e d, r e a d

Howthat get

c l i c k e dand

write emailsto

Page 2: How to Write Emails that Get Opened, Read, and Clicked

o p e n e d, r e a d

Howthat get

c l i c k e dand

write emailsto

1simple trick

Page 3: How to Write Emails that Get Opened, Read, and Clicked

Henneke DuistermaatFeatured on:

Page 4: How to Write Emails that Get Opened, Read, and Clicked

Email marketersface a huuuuge

G A P …

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We try to achieve this…

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We oftenachieve this…

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GA

P

Page 8: How to Write Emails that Get Opened, Read, and Clicked

How can we bridge the gap? GA

P

Page 9: How to Write Emails that Get Opened, Read, and Clicked

Your reader profilemay be something like this…

Page 10: How to Write Emails that Get Opened, Read, and Clicked

64% male 76% London

Income: £30k - £45k

Reader profile

Shoe size 7-9

Age: 19 - 35

Page 11: How to Write Emails that Get Opened, Read, and Clicked

64% male 76% London

Income: £30k - £45k

Reader profile

Shoe size 7-9

Age: 19 - 35

Page 12: How to Write Emails that Get Opened, Read, and Clicked

64% male 76% London

Income: £30k - £45k

Reader profile

Shoe size 7-9

Age: 19 - 35

x

Page 13: How to Write Emails that Get Opened, Read, and Clicked

You can’t visualize vague demographics.

Page 14: How to Write Emails that Get Opened, Read, and Clicked

You can only picture one person.

Page 15: How to Write Emails that Get Opened, Read, and Clicked

Write to please

just one person.

~ Kurt Vonnegut “Image credit: Shutterstock

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If you open a window and make love to the world, so to speak, your story will get pneumonia.

“Image credit: Shutterstock

Page 17: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 18: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 19: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 20: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 21: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 22: How to Write Emails that Get Opened, Read, and Clicked

Create one ideal reader profileDemographicsFavourite websites,

books, social mediaDreamsStrugglesName

Page 23: How to Write Emails that Get Opened, Read, and Clicked

Click here to download a free form to create an ideal reader profile (no opt-in)

http://www.enchantingmarketing.com/freepdfs/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
http://www.enchantingmarketing.com/freepdfs/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
http://www.enchantingmarketing.com/freepdfs?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
http://www.enchantingmarketing.com/freepdfs/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20presentation
Page 24: How to Write Emails that Get Opened, Read, and Clicked

Your ideal reader will inspire you.

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He’ll tell you what to write, and how to write it.

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Sou

rce:

Pat

isse

rie V

aler

ie

Example 1/4

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Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 28: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 29: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 30: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 31: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 32: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Pat

isse

rie V

aler

ie

We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.

Page 33: How to Write Emails that Get Opened, Read, and Clicked

How to address your ideal reader instead…

Page 34: How to Write Emails that Get Opened, Read, and Clicked

Sou

rce:

Urb

anD

addy

Example 2/4

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Sou

rce:

Urb

anD

addy

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Sou

rce:

Urb

anD

addy

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Sou

rce:

Urb

anD

addy

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Sou

rce:

Am

nest

y In

tern

atio

nal

Example 3/4

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Sou

rce:

Am

nest

y In

tern

atio

nal

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Sou

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Am

nest

y In

tern

atio

nal

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Sou

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Am

nest

y In

tern

atio

nal

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Sou

rce:

Gia

nt

Example 4/4

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Sou

rce:

Gia

nt

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Sou

rce:

Gia

nt

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Your ideal reader will inspire you.

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(…) every novelist has a single ideal reader.

~ Stephen King

“Image credit: Shutterstock

Page 47: How to Write Emails that Get Opened, Read, and Clicked

And when Stephen King writes, he wonders…

Page 48: How to Write Emails that Get Opened, Read, and Clicked

(…) I wonder what he/she will think when he/she reads this part?“

Image credit: Shutterstock

Page 49: How to Write Emails that Get Opened, Read, and Clicked

Do your emails inspire your ideal reader to take action?

Page 50: How to Write Emails that Get Opened, Read, and Clicked

Want to receive more writing tips?

Page 51: How to Write Emails that Get Opened, Read, and Clicked

Get your free Snackable Writing Course for Busy People

© 2

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http://www.enchantingmarketing.com/subscribe2/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20Presentation
http://www.enchantingmarketing.com/subscribe2/?utm_source=EnchantingMarketing&utm_medium=SlideShare&utm_campaign=Emaily%20Presentation

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Phishing - TU Berlinnet.t-labs.tu-berlin.de/.../pdf/IS09_08_phishing.handout.pdf · 2016. 8. 31. · 1 1 Phishing Spoofed emails 2 A Few Headlines “11.9 million Americans clicked
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