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HOW T
O GROW
YOUR
BUSINES
S WIT
H POW
ER
WRIT
ING
WHERE CAN YOU GET WRITING IDEAS FOR BLOGGING, ARTICLES, AND
NEWSLETTERS?
IDEAS ARE EVERYWHERE
THAT’S GOOD! YOU NEED LOTS OF IDEAS TO MAKE YOUR BUSINESS
THRIVE
THERE’S NO SUCH THING AS TOO MUCH CONTENT FOR BUSINESS BRANDING.
SUCCESSFUL BUSINESSES PRODUCE NEW CONTENT EVERY DAY
OR AT LEAST 3 TIMES PER WEEK
Monday Wednesday Friday
YES, REALLY!
Some communication is better than none, but this is an area where more definitely is better.
EXCESS IS BEST
Charmin had one of the most successful ad campaigns of the 20th century.
The commercials drove me nuts.
But guess which brand I’ve stocked in my home for decades?
The commercials annoy but the brand is stuck in my brain.
KEEP THE CONTENT FLOWING
To get and keep clients you have to:
1. Communicate frequently and
2. Share the communications everywhere you can.
THE CHARMIN STORY HAS 2 IMPORTANT BUSINESS APPLICATIONS
Most businesses don’t have the time or the ideas for such regular communication.
So they try to write once per week, and often default to a monthly blog post or newsletter.
TIME CRUNCH
THEY DON’T GENERATE ENOUGH TRAFFIC TO THRIVE
BECAUSE THEY DON’T KNOW HOW TO GROW A WHOLE GARDEN FROM A
SINGLE PLANT
DON’T GO CRAZY LOOKING FOR IDEAS!
LOOK AROUND AND YOU’LL FIND THEM
Write about:• New
products or services
• New Pricing• Promotions• Awards
START IN-HOUSE
MAKE ANNOUNCEMENTS
BORROW FROM THE WORLD AROUND YOU
AND USE YOUR OWN EXPERIENCES
Staying up to speed with popular culture helps you make points in a way that grabs attention.
OR CURRENT EVENTS
AND HOT TOPICS OR PROGRAMS
One week I binge-watched the first season of “Orange is the New Black.”
The next week I got an assignment to write an article about mixing greys with pastels for a home décor magazine. They loved my title, “Grey is the New Black.”
If you think you don’t see or do anything to write about, keep a journal for a week.
KEEP A LOG
Write about whatever comes into your head.
Then pick out a strand you can weave into a good tale.
LET YOUR THOUGHTS FLOW NATURALLY
That’s my term for generating many ideas from one.
It comes from the fairy tale, “Rumpelstiltskin.”
RUMPELSTILT-SPIN IT
When you Rumplestilt-spin you take one ordinary thing and spin it into gold, or several other article ideas.
USE IT TO HIT THE JACKPOT
My article about a visit to the doctor was really about the bad customer service his office provided.
I honed in on that nugget . . .
FIND THE ESSENCE
. . . by setting a timer for 2 minutes.
While it ticked I wrote down everything that came to mind about customer service.
AND SPIN IT
I GOT 10 ARTICLE IDEAS IN 2 MINUTES
What happens to sales when customers are unable to get help in your store?
Will you get return business from customers when you miss your due date?
How can you retain clients who have experienced bad customer service?
How to train your employees to provide good customer service.
Why does customer service matter?
The impact of customer service on your bottom line.
Do you know what your employees are telling your clients?
The impact of standing up a client.
Is your business immune to the side effects of bad customer service?
Are your employees trained?
What’s more, I easily tweaked each of those articles to relate to multiple audiences.
LET IT RIDE
In other words I spun gold. Then I increased the value of my jackpot by giving each topic a wide reach.
CASH IT IN
Multiply your content for branding by spinning one writing idea into many and spreading them around.
GROW YOUR BRAND
If you’re busy, like so many other business leaders, contact me for help creating custom content to grow your business.
BUSY? LET ME HELP!
