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#HUGTelAviv
I d a n E l d a r | M a y 2 0 1 5
The Perfect Bribe
# H U G Te l A v i v
#HUGTelAviv
Everybody loves a good bribe
#HUGTelAviv
Today we’ll talk about
creating the perfect bribe
to hook your customers
#HUGTelAviv
But first
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Let’s talk about brussels sprouts
Image by: emptypulchritude
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They’re full of vitamins and
good for your growth
Image by: Anne Burgess
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But the thing is, most kids
won’t “just” eat them
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So how do we get kids to eat
brussels sprouts?
#HUGTelAviv
We bribe them with some extra
ingredients they LOVE
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Your blog is a
brussels
sprout.Image by: emptypulchritude
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People may taste it once
Image by: emptypulchritude
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And it could be amazingly good
Image by: emptypulchritude
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But it needs something extra for them to
subscribe and give you their emails
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Is my bribe email
worthy?
Always ask yourself:
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E-book
Template/Tool
Webinar
Email Worthy
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Infographic
Spam
Blog post
Not So Email Worthy
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Just look at what the
HubSpot pros are doing
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#HUGTelAviv
#HUGTelAviv
#HUGTelAviv
Creating an email-worthy
bribe is your key to success
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Case Study
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In one month, this bribe
QUADRUPLED inbound leads
X4
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How did we do it?
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We followed the
best practices for creating the
perfect bribe
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And opened the G.A.T.E for new leads
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Goal
Audience
Topic
E-book scope
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Goal
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The question you need to ask
yourself:
#HUGTelAviv
What do I want to
achieve with this bribe?
#HUGTelAviv
More traffic for your
content?
#HUGTelAviv
Add lots of hyperlinks back to
your blog
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More sales for your
product?
#HUGTelAviv
Add a tempting CTA with a
killer promotion
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More followers on your
social channels?
#HUGTelAviv
Add large social icons
your readers won’t miss
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The answer can dramatically
alter the content of your bribe
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Audience
#HUGTelAviv
The question you need to ask
yourself:
#HUGTelAviv
Who do I want to receive
this bribe?
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Use your customers’ persona
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If you have information
about your customers,
such as…
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Profession
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Goals
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Pain Points
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And their position in the
buyer’s journey:
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You’re almost ready to pick
your…
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The question you need to ask
yourself:
#HUGTelAviv
What would my audience
find most valuable?
#HUGTelAviv
Meet Como’s customer persona,
Christy
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She is 38 years old
A small business owner
Dreams of opening more branches
Has challenges with customer loyalty
Image by: S Sepp, Wikipedia
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She is in the Awareness Stage
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What would be the
perfect bribe for her?
#HUGTelAviv
There’s a secret formula
for that…
#HUGTelAviv
Persona’s Pain Point X Consumption Habits
+Your Product’s Value X Buyer’s Journey Stage
#HUGTelAviv
Customer Loyalty X Busy SMB with No Time
+DIY Mobile App X Awareness Stage
#HUGTelAviv
#HUGTelAviv
Christy’s bribe is
probably NOT the perfect
bribe for your persona
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She would gain zilch out
of these:
Image by: Army1987, Wikipedia
#HUGTelAviv
#HUGTelAviv
#HUGTelAviv
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But they are somebody’s
perfect bribe
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The question you need to ask
yourself:
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How can I realistically
get this done?
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Resources
Timeline
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What you’ll need for the
perfect bribe:
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Content
Design/Video
Programming
Research
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A whole lot of ping pong
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Landing Page
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Email Life Cycle
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Marketing Plan
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Prepare an actionable
“bribe schedule”
Image by: Sun Ladder, Wikipedia
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To sum things up:
#HUGTelAviv
You need to open the G.A.T.E
#HUGTelAviv
And If you play your cards right
#HUGTelAviv
Your customers will eat their brussels
sprouts!
@IdanEldar
http://www.inbound-converter.com/
Image by: Yoel Ben-Avraham,Flicker
Connect with Idan Eldar on:
https://il.linkedin.com/in/idaneldar
#HUGTelAviv
Happy bribing!
