Huggity - Engaging Fans. Beyond the event

Engaging Fans. Beyond the event. �

ULTIMATE FAN EXPERIENCE & ENGAGMENT �THROUGH AMAZING TECHNOLOGIES�

Who are we?�

Engage Thousands. Reach Millions. �“Probably the most effective digital tool �in history of sponsorship activations at big events” �

Massive Photo� Taken in less than 10 minutes during the event, launched 24 hours after, multibillion pixel image of the crowd allows fans to zoom in, find themselves in the crowd and tag, generating a branded selfie, which can be shared with their friends.�

The FanPic Platform is deeply integrated with Facebook & Twitter. This allows us to us to post on behalf of users. Generated selfies are treated by networks as a user content thus receiving very high visibility and impression rate within friends.�

Application�

Detailed panoramic photo allows fans to zoom in, find themselves and tag. Each time a tag is added, branded fan photos are generated. �

Zoom. Tag. Share.��

Deep integration with social networks, allow us to us to post on behalf of users,. Generated selfies are treated by networks as a user own contect thus receiving very high visibility within friends.�

Branded Selfie �

Social Output Example �

Treasure Hunt�Gamification�

All FanPic visitors can search for items hidden in the crowd. We can hide up to 5 different items. Fans use a radar to find them. �

Data Capture �COLLECT FAN DATA�

After treasure hunt / tagging the user is prompted to leave their information to enter a competition.�

Examples �& Case Studies �

2,875,292 �Branded Selfie Impressions�Facebook - Measured + Estimated ��

Event � Dublin marathon 2015 � FANS� 13,017�

CLIENT � SSE Airtricity � VENUE � Dublin (IRL) �

Fans Tagged Themselves�

1,483�

11.3% �Event Audience Engaged�

17,101Comments �

31,525Likes�

148 Twitter Stories �

27,388 FanPic Visits �

2:26 Average time Spent�

6,945,930�Branded Selfie Impressions�Facebook - Measured + Estimated ��

Event � Rugby World Cup 2015 �Opening Ceremony�

FANS� 81,000�

CLIENT � Canon� VENUE � Twickenham�


7,371�

9.1% �Event Audience Engaged�

28,245Comments �

96,334Likes�




2,877,800�Branded Selfie Impressions�Facebook - Measured + Estimated ��

Event � Muse at The O2 �Opening Ceremony�

FANS� 21,000�

CLIENT � O2 � VENUE � The O2 London �


1,775�

8,5% �Event Audience Engaged�

42,856Comments �

12,422Likes�




Zoom-in videos �

#MegaSelfie �

We take your fans photos from far away and deliver a social media optimised, zoom-in video few minutes after the shot was taken!�

Surprise them �from a distance �

Freeze the moment�with multi-camera array �

BulletFreeze �

Our multi-array camera system is easy to implement and set-up, even in smallest spaces. Use of INSTASERV Platform allows us to deliver highly engaging and animated content to user mobiles within minutes of capturing photo.�

Capture all angles �

PHOTO & VIDEO�ENGAGEMENT�Your Photobooth on Steroids �Use your promo staff to capture branded photos and videos �

of fans and guests. �

It’s time to put �your photobooth �on steroids!�� §  Use several capture devices and

roaming staff�§  Deliver to guests phones instantly�§  Customise & implement quickly�

Imagine photos taken by your promo staff at the event, which are available to your fans almost immediately, allowing them to view �and share images from their mobiles.��Our app will give you full control over design overlay, which will appear next to the image when posted by fans to social media networks.�

Imagine branded photos & videos taken by your promo staff at the event, which are available to fans & guests instantly, allowing them to view and share images from their mobiles.��Our super simple back-end will give you full control over images overlay, social messages and all other features of the platform.�

Social amplification �& data capture for your �events and sponsorships �

Snappie App Features �

Flexible Data �Capture Options �

Image overlay customisation�

Off-line &�On-line Modes �

Instant �Delivery ��

Big screen link & instant slideshow�

Gallery Website Integration�

Facebook Album Upload�

Social messaging customisation�add #tags and @usernames�

Sharing on all major social networks �

How it works…�

INSTASERVTM is our proprietary content delivery platform, it enables us and our clients to customise captured content, deliver it instantly to users and control results through through easy to use back end system.��It’s an engine behind Snappie App, FreezeSnap, MegaSelfie, Slo-Mo and and some other fan engagement and bespoke projects that we deliver.�

ENGINE BEHIND �IT ALL…�

InstaServ Platform�

•   All images with branded overlays �

•   Pre-populated post texts with #tags and messages �

•   Fans can share on facebook, twitter, instagram & mail�

•   All photo links instantly uploaded to the brand’s facebook �page or twitter account�

•   All photos & videos instantly upload to gallery (mini-site)�

�

Increased social media activity �through instant image delivery �by INSTASERV TM PLATFORM�

All Photos, Gifs & Videos delivered through INSTASERV Platform are branded and optimised for sharing by users, which maximises post visibility.�

Images shared with a platform by users are 12x more likely to appear within �their newsfeeds.�

Bespoke Projects �Using INSTASERVTM Platform�

Canon RUGBY WORLD CUP 2015 �

DHL RUGBY WORLD CUP 2015 �

Marketing

Huggity - Engaging Fans. Beyond the event