Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

scottcullatherGlobal Managing Partner

#ElevateDC SCOTT CULLATHER // @scullather


invntis a global brand communications agency

to help brands and organizations create remarkable moments that challenge convention, challenge mindsets, challenge competitors, and challenge the market.


we exist

corecapabilitiesMeetings & EventsCreative Services

Media & DigitalBrand Environments


6

2008our start#ElevateDC SCOTT CULLATHER // @scullather


experienced #ElevateDC SCOTT CULLATHER // @scullather

60 countries in 6 continents



PLACEHOLDER:SIZZLE

#ElevateDCSCOTT CULLATHER


remarkabledesign + producemoment

s

throughcut#ElevateDC SCOTT CULLATHER // @scullather

seizeattention#ElevateDC SCOTT CULLATHER // @scullather

destroyindifference #ElevateDC SCOTT CULLATHER // @scullather

memoryleave a#ElevateDC SCOTT CULLATHER // @scullather

strike achord#ElevateDC SCOTT CULLATHER // @scullather

extend the lifeof your event


$350 million +400 thousand events….in US alone


organization+ brands

somethingchange


challengeexpectations

status-quonormsbeliefshabits

allegiances#ElevateDC SCOTT CULLATHER // @scullather

challenge competitorsthe market




PLACEHOLDER:Miele SIZZLE REAL

VIDEO


1principleadopt a

challengermindset







2principle

no one is listening and

no one cares


busypeople are#ElevateDC SCOTT CULLATHER // @scullather

stuff to dothey have


paying attentionthey aren’t#ElevateDC SCOTT CULLATHER // @scullather

boredthey are


beforethey’ve seen it all


cause they’ve show upthey have to


because it’s just abloody job


listeningno one iscares& no one


things ilove#ElevateDC SCOTT CULLATHER // @scullather

Miele teaser invite VIDEO


challenger#ElevateDC SCOTT CULLATHER // @scullather





3principle

set KPI’s & measurement successPerformance vs objectives

Messaging impactAttendee experience

Media impressionsSocial relevance

Value of spend


Opel AdamVIDEO


a microcosm of an over-crowded world

conventioncenters#ElevateDC SCOTT CULLATHER // @scullather

race tothe middle#ElevateDC SCOTT CULLATHER // @scullather



#ElevateDCSCOTT CULLATHER

sneakpeek





1discover 2define 3develop 4deliver5debrief

the 5dsour approach4principle


theplaybook#ElevateDC SCOTT CULLATHER // @scullather

Overall strategy for each specific eventTarget Audience InformationKey global and regional contacts & VIPsVenue InformationKey message detailsProduct information specific to each show/event

prog

ram

brief


Graphic templatesDesign standardsImage specificationsLanguage requirementsvis

ual

ident

ity


All Branded Media AssetsProduct photo & video schedulesSpeech developmentPress releasesSpeaker Support Graphics

med

iaas

sets


Duration of speechesKey message pointsProgram flowBlocking Mapspre

senta

tion

stand

ards


Critical Path w/ Deadlines Show FlowsRehearsal GuidelinesCrew & Staff Briefpro

ducti

onsc

hedu

le


Audio and Lighting Package StandardsRoom layout - FloorplansIT & Video Playback StandardsBack of House & Green Room StandardsTeleprompter specifications & placementrecommendationstec

hinica

lsta

ndar

ds


Photo Op SpecificationsSight Lines for Attendees & Camera CrewsDaily Logistics Check List

misc

misc

ellan

eous


5principleauthentic, on point,& disruptive #ElevateDC SCOTT CULLATHER // @scullather


6rulecreate sharable

content#ElevateDC SCOTT CULLATHER // @scullather


Pepcity video



7principle

immerse &

interact#ElevateDC SCOTT CULLATHER // @scullather

developyour strategy#ElevateDC SCOTT CULLATHER // @scullather

stand out and gain share of voice in

the packed, super competitive

playing field of mega-brands all screaming at the top of their lungs

during Super Bowl




8principle multiple engagement platforms


food NY art

sculpture/ architecture

music#ElevateDC SCOTT CULLATHER // @scullather

poetry

media

desig

n

performance#ElevateDC SCOTT CULLATHER // @scullather



9principleeven if it’s private,it’s public



10principle

gather attendee/target audience intelligence #ElevateDC SCOTT CULLATHER // @scullather

Principles:1 adopt a challenger

mindset2 Start with the premise that no one is listening

3 Set KPIs & measure success4 Use the 5 Ds – Create a Playbook

5 Be authentic – on brand, on point but disruptive

6 Create sharable content

7 Immerse & Interact

8 Develop multiple engagement platforms

9 Lean into social Media – Even if it’s private it’s public10 Gather attendee/target audience intelligence




Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

amp

brands

Text of Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

10 Insights to Achieve Greatness, with Scott Barry Kaufman of the Creativity Post

eprints.hud.ac.ukeprints.hud.ac.uk/id/eprint/26547/1/Beyond..._Revised.docx · Web viewBEYOND DOXEY, BEYOND BUTLER: BUILDING UPON INSIGHTS IN SMALL ISLAND TOURISM RESEARCH TO EXTEND

New insights into zeolite formation from molecular modelingsamson.chem.umass.edu/pub_pdf/pap61.pdf · New insights into zeolite formation from molecular modeling Scott M. Auerbach

10 Insights to How to Build a Brand that Sparks Cultural Movements | Scott Goodson

R. Scott Rodin, Editor - Kingdom Life Publishing · R. Scott Rodin, Editor . ... plus insights into how the action can become part of a lifestyle of ... Living Generously in an African

Observational Insights to Making Filtration Day Easierwine.appstate.edu/sites/default/files/Filtration_Scott...Scott Labs’ Specialty • Filtration sales since 1965 • 90% of our

NIA Neuroeconomics Workshop Scott Huettel, Duke University Neuroimaging the Aging Brain: Methodological Insights from Cognitive Neuroscience

connex.stao.ca · Web view1.6 extend understanding of texts by connecting, comparing, and contrasting the ideas in them to their own knowledge, experience, and insights, to other

Digital Trends & Insights Scott VanderLey, Vice President, Digital Elliott Wilkerson, Director, Digital Media

Pearson Scott Foresman - ENS ADCg5ensadc.weebly.com/uploads/1/3/7/6/13767075/freedom_for...Scott Foresman Reading Street 3.6.5 Genre Build Background Access Content Extend Language

Why Does Polyglutamine Aggregate? Insights from studies of monomers Xiaoling Wang, Andreas Vitalis, Scott Crick, Rohit Pappu Biomedical Engineering & Center

Recruitment Market Insights 2015 - Eden Scott Scott...Welcome to the Eden Scott Recruitment Market Insights 2015 report. Here you will find our predictions and forecast on factors

PROCUREMENT SALARY GUIDE AND INSIGHTS 2018 Speaker... · 2018. 8. 23. · PROCUREMENT SALARY GUIDE AND INSIGHTS 2018 Key trends and findings Scott Dance 24 April 2018 ... insurance

TIFF INSIGHTS...TIFF INSIGHTS 1 Investing in China: Silk (Road) Purse or Sow’s Ear? An Interview with Scott Malpass and Jay Willoughby Laurence B. Siegel1 July 2019 Introduction

CAGD390 // Week 11 Interim Presentation · CAGD390 // Week 11 Interim Presentation // Kate Scott Project Objectives* Target Group* Brand Identity* Competitive Set* Research Insights*

1 Travel Market Insights International Visitors – BRIC vs. Traditional Presented by: Scott Johnson Travel Market Insights

INSIGHTS - · PDF fileABAQUS Insights Feb/March 007 INSIGHTS In this issue: ABAQUS Training Schedule and Web Seminars Letter from Scott Berkey, Vice President, Worldwide Operations

by Pedro Valdez · Scott Foresman Reading Street 1.2.6 Genre Build Background Access Content Extend Language Nonfiction • Bees • Beekeepers • Insect Communities

Scott Foresman Reading Streete4thai.com/e4e/images/audio/ELL_Readers/Grade4/Watch Out for Hu… · Scott Foresman Reading Street 4.3.4 Genre Build Background Access Content Extend

The Digital Coming of Age - Accenture | New insights .../media/accenture/... · talent. These requirements extend across the entire enterprise, from software engineering to digital

Education. - ERIC · Zip Test: Examiner's Manual. ... DESCRIPTORS Achievement Tests; ... We extend our thanks to Dr. Norval C. Scott, who directed the devel-

Insights Daily Quiz - INSIGHTS ON INDIA HOMEPAGE · DAILY QUIZ 2 TABLE OF CONTENTS DATE PAGE NO. ... UAE (c) Russia Solution: d. The Indo -Israeli partnership is likely to extend

Do wildlife corridors link or extend habitat? Insights ... · Cameras recorded over 43,000 photos with 694 separate events triggered by elephants. Patterns of use varied spatially

What makes hydromagmatic eruptions violent? Some insights ...scott/Workshop_reading/...What makes hydromagmatic eruptions violent? Some insights from the Keanaka ¯ko’i Ash, Kılauea

Seasonality & Interannual variability in photosynthetic metabolism of Amazon rainforests: insights from remote sensing Kamel Didan, Scott Saleska, Natalia

Extend Innovation. Extend Production. Extend … ProJet® 3500 SD & HD プロフェッショナル3D プリンタシリーズ Extend Innovation. Extend Production. Extend Choices

SALARY GUIDE AND PROCUREMENT INSIGHTS REPORT 2016 and Events/Be... · 2016-06-29 · SALARY GUIDE AND PROCUREMENT INSIGHTS REPORT 2016 BE MORE THAN PROCUREMENT Scott Dance Senior

Spatial JuSticE - The Praxis Project · spatial justice as strategy “Thinking spatially about justice can uncover significant new insights that extend our practical knowledge into

THE UNIVERSITY OF ARIZONAarizona.openrepository.com/arizona/bitstream/10150/228166/1/azu... · Randy Gimblett, and Russell Scott. I also extend my gratitude to Phil Guertin, Pamela

Exploring Strategic Thinking: Insights to Assess, … Army Strategic... · Exploring Strategic Thinking: Insights to Assess, Develop, ... Scott A. Bethel, ... Exploring Strategic

Marketing

Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

Text of Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather